Stores in Germany
Autor: antoni • March 8, 2011 • Term Paper • 1,337 Words (6 Pages) • 2,269 Views
By 1945 Southland owned stores scattered over north-central Texas, operating from 7 in the morning to 11 at night, seven days a week. In 1946 the firm Tracey-Locke, commissioned to create a new name, chose '7-Eleven' to emphasize the firm's commitment to long operating hours to serve customers better.
At the end of the 1950s, John Thompson began to introduce 7-Eleven stores outside of Texas, in Virginia, Maryland, and eastern Pennsylvania. In reaction to mass migration to the suburbs, Southland opened more suburban stores.
rea. Initially, these stores were open from 7 a.m. to 11 p.m., hours unprecedented in their length, hence the name. The company began to use the 7-Eleven name in 1946.
By 1952, 7-Eleven opened its 100th store. It was incorporated as Southland Corporation in 1961
In 1962, 7-Eleven first experimented with a 24-hour schedule inAustin , Texas.
By 1963, 24-hour stores were established in Las Vegas , Fort Worth and Dallas.
SECOND
HISTORY
History of 7-Eleven
Early days
7-Eleven is the world's largest operator, franchisor, and licensor of convenience stores, with more than 21,000 stores in 18 countries. The largest licensee is Seven Eleven Japan. 7-Eleven serve approximately six million customers each day. 7-Eleven is known internationally for Big Gulp fountain soft drinks, Big Bite hot dogs, Slurpee beverages, and Café Select fresh brewed coffee.
The company started by John Jefferson Green 1927 as Southland Ice Company in Dallas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born!
By 1945 Southland owned stores scattered over north-central Texas, operating from 7 in the morning to 11 at night, seven days a week. In 1946 the firm Tracey-Locke, commissioned to create a new name, chose '7-Eleven' to emphasize the firm's commitment to long operating hours to serve customers better.
At the end of the 1950s, John Thompson began to introduce 7-Eleven stores outside of Texas, in Virginia, Maryland, and eastern Pennsylvania. In reaction to mass migration to the suburbs, Southland opened more suburban stores.
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