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Opening a Kids Store: Puff Ball

Autor:   •  March 8, 2011  •  Case Study  •  1,461 Words (6 Pages)  •  1,374 Views

Page 1 of 6

OBJECTIVES:

• To open an organic clothing store for kid's wear (PUFF BALL)

• To analyze the trade area analysis by studying customer profile and pricing strategy, vendors etc

• To study the direct/ indirect competitors of the store PUFF BALL.

• To understand the product analysis of the store PUFF BALL

• To study the market analysis of the Ambience Mall, Gurgaon.

• To study the SWOT analysis of the yet to open store PUFF BALL.

METHODOLOGY:

Type of study:

The type of study is descriptive in nature, since it describes the perception of the consumer through interview, questionnaire etc

Method of data collection:

The method used to collect the primary data is through personal questions, interviews. Secondary data is collected through company's websites, records, magazines, class notes etc.

BRAND NAME:

PUFF BALL (ECO- FRIENDLY GARMENTS FOR KIDS/ BABIES WEAR)

LOGO:

MISSION:

To do our part to save the planet through the sales of ecologically-responsible products for infants and children.

VISION:

Little efforts make a big difference. Go organic and make you and your little ones wear something that is safe for their sensitive skin, comfortable, fashionable and above all environment friendly.

TRADE AREA ANALYSIS

CUSTOMER PROFILE/CONSUMER MARKET:

Foster parents, who have cared for infants and Kids they have learned the importance of using quality, all-natural substances in and on their precious babies' delicate little bodies. (and often dyed with natural dyes) is easier on your child's developing lungs.They have seen first-hand the effects of malnutrition and drugs on young children, and use organic clothing as part of the rehabilitation of these children, for these babies.

PUFF BALL is an Organic baby clothing - Children who tend to wear outfits that comfort well to their active behavior, and not necessarily about the way they look. This is because kids wear clothes in order to stay comfortable and enjoy the day ahead of them,

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