Regain the Reputation of Implementations: Rejection and Imitation
Autor: Tong He • September 19, 2016 • Research Paper • 4,080 Words (17 Pages) • 735 Views
Regain the Reputation of Implementations:
Rejection and Imitation
Tong He
Microsoft’s Product
Date: April 18, 2016
To: Satya Nadella, CEO of Microsoft
From: Tong He
Subject: Rebuilding the Brand: What Microsoft Can Do to Get Back on Top
The attached report discusses the problem that Microsoft have and give the implementation of how to regain the customers and reputation. The implementation can increase the profits for Microsoft in future years.
This project was designed to seek what disadvantages and advantage that Microsoft have, and how to get rid of the disadvantages, then transform the advantages.
- Comparing about the software and hardware with other company.
- Imitating what Google did before on the operating system
- Taking the surveys of how feeling that employees and customers have.
- The effect of implement the following plan.
Secondary research consisted of various scholarly sources from online articles, online publications. The results of this research, discussed more fully in this report, indicate how Microsoft is in recent year, and how to improve the benefit and productivity.
I would be pleased to discuss this report and its conclusions with you at your request. I would like to thank you for allowing me to prepare this comprehensive report.
Table of Contents
Memo of Transmittal……………………………………………………………………………...2
Table of Contents………………………………………………………………………….……....3
Executive Summary……………………………………………………………………………….4
Problem……………………………………………………………………………………………5
Background………………………………………………………………………………………..5
Discussion of Finding……………………………………………………………………………..6
Microsoft Corporation….................................................................................................................6
Microsoft………………………………………………………………………….…….....6
Hardware………………………………………………………………….…..…...6
Software……………………………………………………………………….......6
Apple………………………………………………………………………………………7
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