Prevalence of Obesity in the United States

Prevalence of Obesity in the United States: More than one-third of U.S. adults (35.7%) are obese. Meaning that there is a larger demand people buy larger quantities or multiple food items in restaurant.

Economic recovering which has resulted in a 30 percent growth rate in dining out and the 20 percent growth rate regarding frequency compared to 2007 economic downturn.

Product and services expansion: expanding their services and products to international markets to increase its revenues.

The improving economy will help bolster sales, food prices are expected to remain elevated, which will cut in to restaurant operators’ bottom line.

Increasing number of Hispanic population that needs to be taken into consideration and catered to in menus.

People's tastes are changing in the United States as they become more aware of the health hazards of eating the fast food and quick carry-out lunches that were so popular in the mid to late 20th century. Thus, offering healthy food choices to the menu.

Potential merger with Beverage Company Lime Co. to reduce its cost and gain competitive advantage

Threats

The U.S. Food and Drug Administration (FDA) issued two proposed regulations that would ensure calorie labeling on menus and menu boards in chain restaurants, retail food establishments, and vending machines with 20 or more locations.

Mayor Bloomberg’s past food regulations have had a major effect beyond the Big Apple. The trans-fat regulation, which limited artificial trans fats in foods to 0.5 grams per serving, encouraged chains like McDonald’s to change their recipes systemwide. Other cities

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