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A Study to Analyse the Impact of Celebrities on Reality Shows

Autor:   •  March 18, 2011  •  Research Paper  •  10,611 Words (43 Pages)  •  1,915 Views

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A STUDY TO ANALYSE THE IMPACT OF CELEBRITIES ON REALITY SHOWS

Research project submitted to Manipal University & Whistling Woods International in partial completion of III Semester, MBA in Media and Entertainment

By:

Ms SONIA REBELLO

Under the guidance of:

Mr SAMAR KHAN

DEPARTMENT OF MEDIA AND ENTERTAINMENT

WHISTLING WOODS INTERNATIONAL

MUMBAI

TABLE OF CONTENTS

SR. NO. PARTICULARS PAGE NUMBER

1 INTRODUCTION 7

1.1 Project Title 7

1.2 Subject Matter 7

1.3 Significance 9

1.4 Hypothesis 10

1.5 Objectives of Study 10

2 REVIEW OF LITERATURE 12

2.1 Introduction 12

2.2 Research Motivation 14

2.3 Examples of Shows 16

2.4 Advertisers of Celebrity Based Shows 17

3 EXPLANATION 19

3.1 Celebrities in Their Many Forms On TV 19

3.2 Celebrity As Hosts / Anchors 20

3.3 Celebrities as Participants 23

3.4 Celebrities as Judges 26

3.5 Celebrities used for film promotions on reality shows 27

3.6 Case Study - Bigg Boss 4 29

3.7 Case Study - Kaun Banega Corepati 4 37

3.8 Case Study - Boogie Woogie 49

4 RESEARCH METHODOLOGY 53

4.1 Introduction 53

4.2 Types Of Research 53

4.3 Research Approach 56

4.4 Research Methods Vs Methodology 58

4.5 Research Design 60

5 DATA ANALYSIS 63

5.1 Analysis Based On Interviews 64

5.1 (I) Endemol India 64

5.1 (II) Sony Entertainment Television 67

5.2 (III) Boogie Woogie 69

6 CONCLUSION 72

7 RECOMMENDATION 75

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