A Study to Analyse the Impact of Celebrities on Reality Shows
Autor: andrew • March 18, 2011 • Research Paper • 10,611 Words (43 Pages) • 2,579 Views
A STUDY TO ANALYSE THE IMPACT OF CELEBRITIES ON REALITY SHOWS
Research project submitted to Manipal University & Whistling Woods International in partial completion of III Semester, MBA in Media and Entertainment
By:
Ms SONIA REBELLO
Under the guidance of:
Mr SAMAR KHAN
DEPARTMENT OF MEDIA AND ENTERTAINMENT
WHISTLING WOODS INTERNATIONAL
MUMBAI
TABLE OF CONTENTS
SR. NO. PARTICULARS PAGE NUMBER
1 INTRODUCTION 7
1.1 Project Title 7
1.2 Subject Matter 7
1.3 Significance 9
1.4 Hypothesis 10
1.5 Objectives of Study 10
2 REVIEW OF LITERATURE 12
2.1 Introduction 12
2.2 Research Motivation 14
2.3 Examples of Shows 16
2.4 Advertisers of Celebrity Based Shows 17
3 EXPLANATION 19
3.1 Celebrities in Their Many Forms On TV 19
3.2 Celebrity As Hosts / Anchors 20
3.3 Celebrities as Participants 23
3.4 Celebrities as Judges 26
3.5 Celebrities used for film promotions on reality shows 27
3.6 Case Study - Bigg Boss 4 29
3.7 Case Study - Kaun Banega Corepati 4 37
3.8 Case Study - Boogie Woogie 49
4 RESEARCH METHODOLOGY 53
4.1 Introduction 53
4.2 Types Of Research 53
4.3 Research Approach 56
4.4 Research Methods Vs Methodology 58
4.5 Research Design 60
5 DATA ANALYSIS 63
5.1 Analysis Based On Interviews 64
5.1 (I) Endemol India 64
5.1 (II) Sony Entertainment Television 67
5.2 (III) Boogie Woogie 69
6 CONCLUSION 72
7 RECOMMENDATION 75
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