Zalora online Fashion Retailer
Autor: Xiaoyan Lin • August 12, 2017 • Research Paper • 3,274 Words (14 Pages) • 825 Views
Page 1 of 14
Introduction to Management Assignment
Submitted by: Lin Xiaoyan
Date: 4 June 2017
Student ID: CT0283475
Class: PT-DipComGS-18
Contents Page
Page
- Introduction 2
- PESTEL Analysis
- Political 3
- Economic 3
- Social 4
- Technological 4
- Legal 5
- Porter’s 5 forces
- Threat of new entrants (High) 6
- Threat of substitutes (Low) 6
- Bargaining power of suppliers (Low) 7
- Bargaining power of customer (Medium) 7
- Competitive rivalry within an industry (High) 8
- Recommendation 9
- Conclusion 11
- Reference List 12
- Introduction
ZALORA is an online fashion retailer that delivers a wide variety of modish and current fashion trends for customers. ZALORA was founded in 2012, headquarter is based in Singapore and operate in most Asian countries such as Hong Kong, Malaysia, Philippines, Indonesia, Brunei, Thailand, Vietnam, New Zealand and Australia (Zalora sg, n.d.)
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