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Zalora online Fashion Retailer

Autor:   •  August 12, 2017  •  Research Paper  •  3,274 Words (14 Pages)  •  317 Views

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Introduction to Management Assignment

 

Submitted by: Lin Xiaoyan

Date: 4 June 2017

Student ID: CT0283475

Class: PT-DipComGS-18

Contents Page

                                                                                Page

        

  1. Introduction                                                                2

  1. PESTEL Analysis         
  1.  Political                                                                3
  2.  Economic                                                                3
  3.  Social                                                                 4
  4.  Technological                                                        4 
  5.   Legal                                                                5

                                        

  1. Porter’s 5 forces                                                         
  1.  Threat of new entrants (High)                                        6
  2.  Threat of substitutes (Low)                                        6
  3.  Bargaining power of suppliers (Low)                                7
  4.  Bargaining power of customer (Medium)                        7
  5.  Competitive rivalry within an industry (High)                        8

                

  1. Recommendation                                                        9        
  2. Conclusion                                                                11
  3. Reference List                                                        12

  1. Introduction

ZALORA is an online fashion retailer that delivers a wide variety of modish and current fashion trends for customers. ZALORA was founded in 2012, headquarter is based in Singapore and operate in most Asian countries such as Hong Kong, Malaysia, Philippines, Indonesia, Brunei, Thailand, Vietnam, New Zealand and Australia (Zalora sg, n.d.)

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