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Why Do We Choose to Analyze the Aspects of Motivation and Organizational Structure of Tongchuangtongde?

Autor:   •  November 12, 2012  •  Research Paper  •  4,424 Words (18 Pages)  •  1,007 Views

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Why do we choose to analyze the aspects of motivation and organizational structure of Tongchuangtongde?

At one time, employees were considered just another input into the production of goods and services. But research has shown the effect of different working environments on productivity. Employees are not motivated solely by money but it is also linked to employee behavior and their attitudes. From the interview with Mr. Chan, we have realized that Tongchuangtongde does well in motivating employees, especially intrinsically. As a result, motivation is one of our focuses.

Organizational structure affects organizational action in two big ways. First, it provides the foundation on which standard operating procedures and routines rest. Secondly, it determines which individuals get to participate in which decision-making processes, and thus to what extent their views shape the organization’s actions (employee involvement). Structural inertia is one of the main resistances to change for Tongchuangtongde. The company is faced with a structural change so we’d like to look into depth on its structural redesign.

So we look into motivation and organizational structure to make this report.


Chan Zuohai is a young entrepreneur who started several companies on his own. The first was in 1998 Tongchuangtongde Construction and Decoration company. In 2002, he founded Tongchuangtongde Immigration Company.

He chose the construction section, because despite the fierce competition there is a big market for it. As for the immigration section, it had just been legitimized by the government and he predicted it would be a rising industry in the following years, and he was proved right, it has been increasing since then and especially 2008.

However as a young entrepreneur he encountered some difficulties in managing the companies, the companies were not running very well and we need to mention that he was the only stockholder at that time. It was then that the entrepreneur majored in engineering decided to further his studies by enrolling in a major in business administration, in EDP centre of RBS in 2002.

He attended classes three or four times a month, for two years and a half. The entrepreneur referred he still recalls some courses he took, such as organizational behaviour and human resource management. The considered the lessons really helpful to his company and he thanks RUC for that.

He went on founding more companies and engaging more business sectors to a total of 7 subsidiaries. So far, he has six subsidiaries based on the construction industrial chain and one subsidiary in the field of immigration.

“Whatever I’m engaged in, I make every effort to do it.” From this sentence we can guess that Chan


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