Tourism Management

Name: Ahmed Nabi

Registration Number: 28252

Class and Timing: Wed 6:30-9:30

Submitted To: Mr.Rehan Shakoor

Date: 26-April-2017

A Marketing Approach to the Tourist Experience

Lena Mossberg

Variables:

INDEPENDENT VARIABLE: Marketing Approach

DEPENDENT VARIABLE: Tourist Experience

Literature Review:

As we all know that there is a boom in the tourism industry. This article research is based on the marketing tactics about tourism experiences and defines two frameworks. The first framework define the relation of tourism with creative industry and second illustrates those factors which influence tourist’s experience.

TOURISM AND CREATIVE INDUSTRY:

Tourism industry is not rely on one single industry but it is important for all industry along with creative industry. There are 3 types of products include in creative industries:

1. Large scale  product
2. Live products
3. Value creating services:

In tourism industry, mass / large scale products are “souvenirs” (can be any object that can be collected or purchased and transported home by the travelers as a memento of a visit). Live products include meals, transport, accommodations, theme parks etc. The 3rd type include man made design and architecture which creates tourist attraction.

This type of marketing technique helps us to understand the mind of tourists that what are the products or factors which attract the tourist.

THE EXPERIENCESCAPE:

“According to (Foster and Kreuz, 2002), the experience escape is a space of pleasure, enjoyment and entertainment, as well as the meeting ground in which diverse groups move about and come in contact with each other “ (D’ Dell, 2005).

Experience occurs from various places such as museums, theme parks, shopping malls, beautiful scenery etc. the tourist always wanted to experience new places and tastes different types of food at different restaurant. This marketing factors help tour operator to satisfy the tourist.

THE TOURIST EXPERIENCE:

The tourist experience can be broad down into 2 categories:

1. Social science
2. Marketing approach

The social science approach means that the tourist want to try something different or extra from their routine life. For example they want to try new foods, want to see different places.

The marketing approach covers the services which are given by the tour operators to the tourist and it includes all types of services.

These both approaches will create a peak experience to the tourist, if any one of these factor is missing, the consumer will disappoint and spoil the experience of the tourist. The total tourist experience is based on these two approaches.