Strategic Management - Level Three Core & Option - Marketing, Events and Tourism
Autor: Uwei Yong • February 5, 2017 • Research Paper • 4,366 Words (18 Pages) • 951 Views
UMSDDJ-15-3
Strategic Management
Level Three Core & Option
Marketing, Events and Tourism
(MET)
MODULE HANDBOOK
2016/2017
University of the West of England, Bristol.
Contents
How to do Well on this Module 2
Module Assessment 4
Module Reading and Resources 4-5
Teaching and Learning Strategy 6-7
The Seminar Programme Preparation Tasks 7-10
Lecture and Seminar Programme and Readings 2016-2017 11-13
How To Do Well On This Module
It may seem obvious, but the way to succeed on the Strategy Module is to achieve the learning objectives. The primary objective of the module is to develop your capacity to integrate knowledge in order to analyze unstructured management problems from a strategic perspective.
What Does This Mean? What Do You Have To Do?
The psychologist Bloom (1956)[1] suggested that learning takes place at a number of different levels. Bloom's taxonomy, slightly modified, describes the basis of the strategy course:
- KNOWLEDGE AND UNDERSTANDING
- APPLICATION
- ANALYSIS
- EVALUATION
Analysis and evaluation are concerned with taking apart and rethinking our present understanding. Synthesis is the process of re-combining the elements into a whole and new understanding.
The Strategy Module is about developing the intellectual and conceptual skills necessary to deal in a practical way with complex situations. This is not always an easy or comfortable process.
Developing the necessary skill takes practice and rehearsal. This is not the sort of module you can 'mug up' at the last moment. To do well you will need to read the material as you go through the module and practice applying what you know during the seminars.
- SYNTHESIS
In the coursework essay and the exam, high quality answers will offer evaluation and synthesis. To pass the exam, students are expected to demonstrate knowledge and understanding and some application to appropriate case studies; to pass the coursework essay students should do these for the assignment set.
...