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Marriot Hotel Strategic Management Analysis

Autor:   •  March 14, 2011  •  Case Study  •  331 Words (2 Pages)  •  2,743 Views

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Marriot Hotel strategic management analysis

Worldwide known lodging company – Marriot International is famous for number of products and services they deliver to its customers. But what is that, that makes them one of the leaders in their industry and attracts both customers and employees?

As it is known the combination of such important criteria as innovation, people management, social responsibility, financial performance, use of corporate assets, investment, quality of products and services make Marriott International one of "100 Best Companies to work for" as Fortune magazine stated in year 2007 and earlier. However, out of these criteria there are couple major ones that create company's mission statement and the basis for their strategy.

The strategies, company used to achieve the above-mentioned goals are the following:

1) Human Capital strategy – the strategy that brings even greater value for employees and the whole company following 5 principles: first of all selecting the right employee for the right position, then offering not only motivational salary, but full package of benefits that consists of career opportunities, work-life balance, great working place etc., factors that are considered a lot when money becomes less important, next is a caring, warm and friendly environment that motivate employees to do extra, the fourth one is freedom in expressing oneself, i.e. personal advancement is a key factor that influence employees to stay with Marriott and climb the career ladder, and the last one is a strong company brand that helps Marriott to win the employees' choice when they select their future working place.

2) Customer-centric strategy – the strategy that focuses on accommodating all clients' needs, wills and expectations. Offering guests products and services at the highest-level possible and


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