The Milk Industry in Indonesia
Autor: Rizky Adriyantho • October 31, 2016 • Term Paper • 1,199 Words (5 Pages) • 787 Views
Case 1 : ANLENE
SYNDICATE 7 :
ADYSSA R. LARASATI Z. 29112089
ANDRE BINSAR 29112090
CHATERINA MANURUNG 29112051
CUT ANGGUN VENINA 29112087
M. FADHIL ADINUGROHO 29112083
REYZA HAMIDA PRAJA 29112067
FERNANDO GARDUNO 79012703
DURK KOOI 79012704
The Milk Industry in Indonesia
•2007 – Indonesian fresh milk production was
expected to remain stagnant and its only 25%
meeting the demand of Indonesian population.
•Indonesian milk has a lower quality compared
with the other developed countries.
•The import tariff on powdered skim milk was
lower than powdered milk but Indonesian
customer preference does not support it.
ANLENE – PT. Fonterra Brands Indonesia (FBI)
Established in 2001 and formerly known as PT. New Zealand
Milk Indonesia (NZMI).
The company choose PT. Tigaraksa Satria (TRS) as their
distributor before they officially operating in Indonesia.
The company contributed 20% from the total of New Zealand’s
export and became the fifth largest of milk and dairy products in
the world and the largest exporter of dairy products all at once.
ANLENE – PT. Fonterra Brands Indonesia (FBI)
When the company first entered Indonesian market, it was
a very low awareness of osteoporosis among Indonesian
customers.
Indonesia milk industry has several segments : Adult,
Children, Infant, and Pregnant Lactating.
Later on, the milk industry growth was increasing rapidly.
ANLENE – PT. Fonterra Brands Indonesia (FBI)
Then, Anlene formed a niche market in the milk industry
...