Strategic Management- Nestlé Company

MGMT330  (005)  

Strategic Management

Group Project: Nestlé Company

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Contents

♦        Background        

♦        External environment        

•        SWOT Analysis        

•        Porter’s Five Forces Model        

♦        Internal environment - Value Chain        

•        Primary Activities        

•        Support Activities        

♦        Business Level Strategy        

•        Overall Cost Leadership        

•        Differentiation        

♦        Recommendation        

♦        References        

• Background

Nestlé was formed in 1905 by the merger of Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé and headquartered in Vevey, Switzerland. The first company was established in 1866 by George Page and Charles Page and the second company was established by Henri Nestlé in 1866.

Nestlé is mission at “Good Food, Good Life”. It wants to provide the safe, the high quality, best tasting and the most nutritious food to the consumers from morning to night. And its’ vision is to meet the carious needs of the consumer everyday by marketing and selling foods of a consistently high quality.

Nestlé is the largest food company in the world measured by its revenues. The annual sales of Nestlé is over 1 billion Swiss Francs (about$1.1billion) concerning to several brands such as Nespresso, Nescafé, Kit Kat, Smarties and Maggi. Besides, Nestlé diversify its product into many categories, they are baby food products, coffee, dairy products, confectioneries, ice cream, chocolate, breakfast cereals and so on. The Major competitors of Nestlé are Pepsi Co., Kraft Foods, and Cadbury and so on.

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