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Nestle Company Analysis

Autor:   •  November 27, 2011  •  Essay  •  258 Words (2 Pages)  •  1,999 Views

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.1 Company Analysis

Nestle is the leading fast moving consumer goods (FMCG) coaamadpany of Switzerland with serving its products worldwide with more than 86 countries cosdsamprising almdasost all continents . Nestle was Founded and headquartered ind Vevey, Switzerland. Vevey is a towna in Switzerland in the canton Vaud, on the north shore of Lake saGeneva, ndsdear Lausanne with a aresda of 2.9 square kilometers.

Nestle was osariginated idan 1905 as a result of merger ofa Farine Lactée Henri Nestlé and Anglo-Swiss Milk Company. Farinaade Lactée Henri saNestlé was foundedsda in 1866 by Henri Nestle. Henri Nestlé named his company with tfasdsaehe symbol derived from company's care and attitude to life-long nutrition. His family coat of arms, the nest with a ms bfffffffffffird protecting her offspring, became the company's logo on the basis of the meaning of his name in German. The first product developed by Henri Nestle was a food for babies who faced difficulties to breastfeed.

Nestle has started its operatidfdddddddddsdsddfeon in Malaysia almost 100 years! Nestle began its first operatioadsan in Malaysia in 1912 as the Anglo-Swiss Milk Company located in Penang and expansion made to Kuala Lumpur ian 1939. Since 1ds962, first factory in Petaling Jaya was operated, Nestle now manufactures its proaucts in 7 factoriesds and operates from its 7 head office in Mutiara Damansara. On 13 December 1989, Nestle dpublicly listed on the Kuala Lumpur Stock Exchange (KLSE). Today, its brand name such as Milo, Nescafe, Magd, adNespray and Kit Kat have become trusted household names and enjoyed for generations. aa



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