Sears and Wal-Mart Case

born in 1989 Q1) Several aspects have been identified that indicates the differences between Sears and Wal-Mart in terms of their retailing strategies:

he way these two companies started up their businesses differ from one another. While Sears originally operated as a catalog business, Wal-Mart began as a single store in a small rural community.

hereas Sears had four specialty chains, namely home furnishings, hardware, tyres & batteries and auto parts, Wal-Mart did not have such specialty chains.

Sears did not remain as a retailer only and expanded its operational fields into financial services and real estate. Wal-Mart, on the other hand, also operated Sam’s Club membership warehouses and Wal-Mart Supercenters to compete on price.

Q1) Several aspects have been identified that indicates the differences between Sears and Wal-Mart in terms of their retailing strategies:

 The way these two companies started up their businesses differ from one another. While Sears originally operated as a catalog business, Wal-Mart began as a single store in a small rural community.

 Whereas Sears had four specialty chains, namely home furnishings, hardware, tyres & batteries and auto parts, Wal-Mart did not have such specialty chains.

 Sears did not remain as a retailer only and expanded its operational fields into financial services and real estate. Wal-Mart, on the other hand, also operated Sam’s Club membership warehouses and Wal-Mart Supercenters to compete on price.

 Sears’ marketing strategy which focused on the target audience of middle-class female shoppers as a result of the re-orientation of product mix in stores was conveyed via the slogan, ‘Come see the softer side of Sears’. On the other hand, Wal-Mart’s marketing idea was to implement a competitive pricing on anything which was explicit

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