Samsung Electronics Case Study

Table of Contents

1.0 Introduction        

2.0 Samsung company overview        

3.0 Internal pressure        

3.1 Growth Pressure        

4.0 External pressure        

4.1 Hypercompetition        

5.0 Samsung management style and leadership        

6.0 Effectiveness of Samsung change management        

7.0 Conclusion        

Group Task Report        

References        

1.0 Introduction

As the world is facing globalisation, organisation over the world are facing challenges that can damper their abilities in producing quality line of product, human capital and etc. With technology constantly and growing rapidly in catering customer needs and wants, organisation must follow the technology trend so that they can remain competitive and have significant market share in the global market. Before an organisation can take preliminary steps in improving their business, one of the key aspects that business undergoes is an organisational change. Organisational change can be described as an alteration in the organisation operations and process, which is affected by the internal and external factors (Kamaluddin, Hassan, Wahab & Hussein, 2011). Most organisations in the world prefer stability than changes because stability can ensure a steadiness a proper flow in the organisation's activities which can lead to higher output and efficiency (Lunenberg, 2010). However, from time to time, changes in the organisation are required in response to the variety of external and internal forces that can affect the organisation's overall ability in carrying out its activities or service (Kamaluddin et al, 2011).

For this particular assignment, researchers are going to thoroughly analyse the change management from an organisation perspective which is the Samsung Group (Hereinafter Samsung).

2.0 Samsung company overview

Samsung is a multinational conglomerate company and it is the world largest electronics and information technology company which is based in South Korea (Baloh, Uthicke & Moon, 2008). The company was founded in the year 1938 by its late chairman, Lee Byung Chull and its headquarters is located in Suwon, South Korea (Lee & Lee, 2007). Samsung is currently managing its 337 offices and facilities in 58 countries where it employs around 230,000 internationally (Lee & Slater, 2007). Samsung has a net income approximately of US$30 billion (Samsung, 2014) where its flagship subsidiary company which is the Samsung Electronics accounted for $10 billion  (Yang et al, 2007).

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