Samsung Electronics Case Summary
Autor: didac_rsx • June 20, 2018 • Case Study • 292 Words (2 Pages) • 537 Views
Samsung Electronics
Strategic Problem: The threat of Chinese entrants could radically change industry conditions
Strategic Question: How should Samsung deal with the threat of Chinese entrants?
Most Important Competitors:
Infineon Technologies
• Known for forming partnerships to reduce financial risk & reduce time-to-market
• Planning to invest $1.5B in the Asian market
• Produce quality products, and have high reputation
• Manufactu
Micron Technology
• US-based producer of memory
• Acquired Texas Instruments’ memory division
• Experienced many periods of “severe financial distress” in 26 years of business
• DRAM consists of 96% of Sales
• Support from Intel for development of next generation DRAM
Semiconductor Manufacturing International Corp. (SMIC)
• Chinese company (Only Chinese firm in section at present time)
• DO not design, only manufacture “based on blueprints”
• Partnered with Infineon, technology licensing
• Explosive growth from 2002 to 2003, revenue increased from $50.3M to $365.8M
Recommendations:
1. They should continue to diversify their product line in order to keep up with competitors in the overall electronics market. Samsung makes quality products
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