Apple Vs. Samsung Case Study

Case Study 1 : Apple versus Samsung

Introduction

        Apple was known as the primary consumer electronic leader in the world, founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple introduced several electronic products after they launched their first Apple 1 computer. Apple’s core product lines are Macintosh computers, iPhone smartphones, iPad tablets, iPod portable media players, iTunes and many computers which can use in office or home. Apple has many competitors such as Samsung, Nokia, Sony, and so on. Among of them, Samsung is the major competitor of Apple.

        Samsung was known as the global smartphone, electronic household appliances Korea brand. Samsung produced wide range of products such as smartphones, household gadgets, semiconductors, computers, and so on. Samsung was more famous by manufacturing of Galaxy series of smartphones (Galaxy Note, Galaxy S models) Android system.

Problems

When I identified the problems for this case study, I found out there was a strong demand for consumers who were more preferred to buy low price mobile phones. Samsung and other mobile industries sell smartphones with cheaper than iPhone 5. Apple doesn’t introduce inexpensive iPhone. China is the second largest market for Apple. CEO Tim Cook of Apple thought that iPhone sales in China are very week because of distribution shipment and need to expand the number of Apple channel stores in China. According to the China and Europe market growth are slow, India became the third largest smartphone market. Apple’s smartphone shipments are later than Samsung’s. Samsung sell Android Phone for about $100, to contrast Indian consumers buy iPhone 4 for $500 and about $850 for the iPhone 5. Apple doesn’t depend on the market research whilst Samsung has the strong market effectiveness where 60,000 staff members work in dozens of research centers in China, Europe, Japan, US, and so on. Moreover, Samsung put more effort on advertising and promotion in order to launch their products. Samsung give sponsor to the many of concerts, music conference, Film and so on. Therefore, Samsung customers get tickets for free. By contrast, Apple doesn’t give any promotion or sponsor.

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