Report Identifying Success Factors of Recent Mobile Games: Flappy Bird and 2048

[pic 3][pic 4][pic 5][pic 6]

Report identifying success factors of recent mobile games: Flappy Bird and 2048

Individual Report 1

01/06/2014

Fpt University

Pham Thi Thuy Linh

Student ID: GH02155

Class: GM02103

Table of contents

SUMMARY  ……………………………………………………………...…...…….………….…3

I. INTRODUCTION  ………………………………………………………….......…….….…….4

1. About Flappy Bird  ……………………………………………………….…………....4

2. About 2048  …………………………………………………………………………....5

II. SUCCESSFUL FACTORS OF TWO RECENT GAMES ………...…………….……….…5

1.  Addictive of bird within silly face ….……...…………………………...……………..5

2. 2048 successful of numbers …………………….……………………..……….…...….6

III. CONCLUSION ……………………………………………………….....………….…..….…8

REFERENTCES ………………………………………………………………….….…...………8

SUMMARY

As we know, games on mobile are increasingly popular. Recently, mobile games: Flappy Bird and 2048 are most searched. They also raise storm in social network channel and young people. The question is “Why did that mobile games become popular and how?”. Therefore, this report will focus on identifying success factors of recent mobile games that are getting a lot of interest and also controversial of people around the world: Flappy Bird and 2048.

I.  INTRODUCTION

   1. About Flappy Bird

Dong Nguyen was person who created Flappy Bird in just two or three days. It was published in May of 2013 and until in January, 2014 it actually in popular. Although, the concept of Flappy Bird is quiet simple, you tap on the screen to make your bird or duck keep fly over water pipes, as if you hit a pipe, the bird will fall down and game over, and within seven days, it stood on top one of downloaded and free chart games in many countries for the Apple App Store and Google Play.  

[pic 7] And in the first six months of Flappy Bird's little life, it did remove, until it started getting reviews. However, it had taken the App World by storm, even when it had disappeared, people still talk about Flappy Bird and that is the true success.

...