A Study on Brand Awareness, Brand Loyalty and Also to Identify the Factors That Are Leading to Misconceptions About the Bottled Fresh Juices Among the Customers
Autor: jpkaushik786 • August 17, 2016 • Research Paper • 2,126 Words (9 Pages) • 1,001 Views
A STUDY ON BRAND AWARENESS, BRAND LOYALTY AND ALSO TO IDENTIFY THE FACTORS THAT ARE LEADING TO MISCONCEPTIONS ABOUT THE BOTTLED FRESH JUICES AMONG THE CUSTOMERS
Submitted as part of the summer project work done at
BARAKAT QUALITY PLUS L.L.C, DUBAI- UAE
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Submitted by: Prasanna Krishna Kaushik Jagtap
AM.BU.P2MBA15039
Amrita School of Business,
Amrita Vishwa Vidyapeetham
Amritapuri Campus
INTRODUCTION
The Barakat started with an aim to ensure that ‘fresh & healthy products’ reach households without riders, gimmicks & preservatives, we rolled out Barakat Fresh Juices in retail in the year 2002, and have since then won the confidence of a flourishing customer & fan-base with our 100% fresh juices and other products. Working on the lines of an extended kitchen, Barakat is now a major supplier of produce to the Hospitality industry in the region, which drastically reduces the workload of chefs and helps them focus their resources on their core-competencies.
Both primary data and secondary data have been used for the study. Primary data is collected by directly approaching customers in retail outlets and small chain restaurants. Data’s were collected through
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Mission
“To serve our customers and surpass their expectations in every way possible, satisfying all their food needs at all times, ultimately proving to be the best in the fruits and vegetables industry.”
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