Project Report - Brand Awareness & Customer Satisfaction

A Project Report On

Brand Awareness & Customer Satisfaction

From TNS-Global, New Delhi

Interim report SUBMITTED BY:

Under the guidance of

Mr. SANDEEP Upadhayay

FIELD EXECUTIVE, TNS-GLOBAL

NEW DELHI

DECLARATION

I,  Mr.                                     [pic 1]

hereby declare that this project report is the record of authentic work carried out by me during the period from May 7th  2008 to July 1st 2008 and has not been submitted to any other University or Institute for the award of any degree / diploma etc.

Date:

Place:

Acknowledgement

I feel extremely lucky to have been given opportunity to work under such veteran people in TNS-Global on the project

At the very outset, I would like to thank TNS, for the permission to undertake training program and provided me with the basic infrastructure facilities.

This project would not have fulfilled its purpose hadn’t it been guidance and all support given to me by various people of the department. This project is the result of the cooperation of the officials of Taylor Nelson Sofres (TNS) without which this project would have been incomplete.

I would also like to thank MR.J.K. PRADHAN, Head of Data division, New Delhi for his kind acceptance of our request and cooperation without which we would not have completed our project successfully.

 I am also thankful to all staff members who directly and indirectly cooperated in the assembly of information & express our solidarity towards the TNS-Global family for providing us with such an opportunity to get an insight into the system of an industry, the first experience of its kind for us, which all the way inculcated a technical temperament in us.

Last but not the least I can never forget the support given to me by

MR SANDEEP UPADHAYAY, Company guide and Field Executive, who always made me feel comfortable and relaxed with the project and helped me whenever I needed her help.

INDEX

PROJECT-I

VOLKSWAGEN’S CAR CLINIC:-

CHAPTERS                                                                PAGE NO

1. Objectives                                                                        05        
2. Company Profile                                                      06-16
3. Introduction                                                                17
4. Research Methodology                                              18-26
5. Findings                                                                        27
6. Conclusion                                                                28
7. Recommendations                                                        28
8. Bibiliography                                                                  29

PROJECT-II

NIKE’S MARKET SURVEY

CHAPTERS                                                                PAGE NO

1. Objectives                                                                        30
2. Introduction                                                                31
3. M. E. Porter’s five forces                                              32-33
4. SWOT analysis                                                                34
5. Effectiveness of Business                                                35
6. Marketing research                                                        35
7. Data analysis                                                                36
8. Findings & Conclusions                                                37
9. Recommendations                                                        37                                                                                

OBJECTIVES

To evaluate and study the Brand Awareness of brand VOLKSWAGEN car in Indian Automobile industry