A Propsal on Customer Satisfaction and Retention at J.A.N. Foam Industry
Autor: rafath23 • October 17, 2012 • Essay • 540 Words (3 Pages) • 1,524 Views
Jan foam industry is one of the famous foam industry among the rest of the foam industry which produce high and good quality of foam in Bangladesh. Jan foam Industry Is a profit earning organaization.
it earning company and it care fro its customer and concer to continuous development of its product.Its First Barnch is established in Savar,Dhaka then the company company spread its branches all over the countryThis company is private owned company.
The main items are Poly Foam , Rubber Foam, Semi Rubber Foam. Among this foam Rubber Foam are sells highly .Most of the Profit comes from Rubber Foam.
They supply their rubber to Otobi Furniture, Navana Furniture ltd Aftab Furniture Ltd , Bushra Furnitures and many another Transport like Bus , Taxi etc. J.A.N Foam Industry has a good position in the market and is well recognized in the competitive world of business wherethe company is competing with full effort and hard work.
The main objective is to know the how they satisfy their customer and how they retain their customer by providing qualit product. How they maintain their qualtiy how they measure the quality of their product.
2.1 Broad Objective:
The main objective is to know the how they satisfy their customer and how they retain their customer by providing qualit product. How they maintain their qualtiy how they measure the quality of their product.
To know the customers
How Quality is control to retatin the customer
Identify the external customer needs
Identify the Internal customer needs
How daviation of quality is measured
How standard of product is measured
2.2 Some specific areas which we would like to emphasize on:
Customer Satisfaction Process
Customer Defined Value
Customer retention
Establishing Customer Focus
These are some of the areas we would like to explore in detail while conducting this study. We hope the degree of uncertainties will be minimal while performing this study to achieve maximum satisfaction.
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