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Success Factor of Perodua

Autor:   •  October 21, 2011  •  Essay  •  258 Words (2 Pages)  •  3,017 Views

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Low running cost

Due to the continuous rising price of petrol in the recent years, fuel has now become the main concern of most people, especially those automobile users. This may be causing a significant effect on the automobile industry. Nevertheless, Perodua has always provided consumers with low running cost yet high performance automobiles. Besides low maintenance cost, Perodua also supplies the market with excellent fuel consumption vehicles. Kelisa EX, for instance, returns up to 64.2mpg (Means 64.2 miles per gallon, also amounted to 27.294 kilometers per liter). Fantastic deals such as cash back offers, zero and low deposit finance through Perodua Financial Service, and value packages which enhance the already high standard specification has lead the Perodua Kelisa to be the lowest costing new 5-door car in the United Kingdom and the cheapest to run over 3 years/60,000 miles, according to the CAP independent research. Another popular product of Perodua is Perodua Myvi. The Myvi selling point is its low price. Compared to other superminis (automobiles that larger than a city car but smaller than a small family car) in European, it is undeniable that its cheap interior plastic and fabric cannot match those competitions. However, the Perodua collaboration with Japanese engineers has obviously shown that the Myvi is having the potential to outlast many of its competitors. Low servicing cost and excellent fuel consumption of 58.8mpg on the SXi manual version, coupled to 10,000 miles service intervals, a low level of VED and outstanding fuel economy has made it the top sales of automobiles in Malaysia today.

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