Key Success Factors - Lenovo - Huawei - Samsung
Autor: Elisha Ng • March 19, 2016 • Study Guide • 351 Words (2 Pages) • 2,239 Views
Key Success Factors
| Lenovo | Huawei | Samsung | |||||
| Key Success Factors | Weight | Rating | Weighted Score | Rating | Weighted Score | Rating | Weighted Score | 
| Advertising | |||||||
| Product Quality | |||||||
| R & D Spending | |||||||
| Market Share | |||||||
| Price Competitiveness | 3 | 3 | 2 | ||||
| Customer Loyalty | 2 | 3 | 3 | ||||
| Global Expansion | 3 | 2 | 3 | ||||
| Customer Service | 2 | 2 | 3 | ||||
| Total | 1.00 | 
- Price Competitiveness
| Lenovo | Huawei | Samsung | 
| In 2015, Lenovo has launched high-end smart phone such as:- 
 | In 2015, Huawei has launched high-end smart phone such as:- 
 | In 2015, Samsung has launched high-end smart phone:- 
 | 
| Suggested retail price: 1. Lenovo PHAB Plus - Rm 1299.00 2. Lenovo Vibe P1 Turbo - Rm 1039.00 | Suggested retail price: 
 3GB/32GB RM2030 4GB/64GB RM2990 2. Huawei Mate S- Rm2399 | Suggested retail price: 1. Samsung S7 - Rm3060 2. Samsung Note 5 - Rm2699 | 
...
