Radiant Jewelry Company Analysis
Autor: craiglimpiado • June 6, 2017 • Case Study • 3,516 Words (15 Pages) • 658 Views
Radiant Jewelry Company Analysis
Presented to the
Decision Sciences & Innovation Department
De La Salle University
In partial fulfillment
Of the course requirements
In OPEMANA, K31
August 19, 2016
Company Profile/Background
The company that the group has chosen is Radiant Jewelry Corporation. It started as a thesis - Racquel Del Rosario had a vision of what business she wanted to pursue, and it was diamonds and jewelry. An idea that was written in paper became a real enterprise after she received her college diploma. It was in the year 2000 that Radiant Jewelry Corporation was born. It has one physical branch located in Greenhills, Shopping Center. The company only has 9 employees in total. The vision mission of the company is to make a positive difference in the lives of the clients, staff, and the whole community. They aim to create happy clients and staff, to be the motivating force of the community, and to help the people in need whenever they can. The company specializes on engagement rings and weddings rings; however, they also offer other fine jewelry. Their target market is men who are 25-35 years old and women who are 35-60 years old. The company has been running for 16 years; thus, through time and experience, they have learned that excellence means delivering quality products and ensuring customer satisfaction. The company is equipped to supply the finest jewelries to customers who are looking for quality products. They also serve and accommodate customers who desire to customize their jewelry.
Sample products of the company:
Business Assessment
This part of the paper identifies the strengths, weaknesses, threats, and opportunities that were observed in the company.
Strengths
Weaknesses
High quality jewelries
The store has CCTV cameras
Members are knowledgeable of the products they sell
There is a strict record of each product for every “pull-out”
They have an on-site goldsmith and setter
Security guards are not visible in the area
One physical branch
Traditional
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