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Modernized Organized Ordering

Autor:   •  December 7, 2011  •  Essay  •  350 Words (2 Pages)  •  844 Views

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Modernized Organized Ordering (M.O.O) offers reliable, scalable, and cost effective devices that are designed to provide easier access to ordering food on the go. The company is located downtown Toronto, Ontario making us central to our customers.

Our vision is to be recognized as the premier company in the point-of-sale industry in providing advanced ordering processes, leading technology, best in class service, and flexible customization capability.

The current market in Toronto has more than 5,000 restaurants. This represents a significant market to begin our business with. Many restaurants in Toronto may not realize the cost efficiency that Point-of-Sale kiosks offer. Once a few restaurants see the advantages of such a product then the popularity of kiosks would increase in the Toronto area. Since kiosks have not caught on in Canada as a whole, the potential market beyond Toronto to a national scale is very promising as well. Our competitors IBM, Acrelec, and NCR are either based in Europe or United States. This means our company has a better opportunity to provide well established Canadian companies such as Tim Horton’s and Harvey’s with a quick and easy ordering process.

Investing into our company will be beneficial over the long-term. Our projected sales in the beginning will be slow as our main intentions is to focus on the smaller food chain restaurants in the Toronto area. As business starts to pick up, the pace on development and upgrading our devices to tailor to our customers’ needs will also increase. Our profitability will increase sufficiently by 20% and our work force will increase by 15% by the end of the 4th quarter. Furthermore, once we have perfected our devices for the needs of our customers, we will start to mass produce our units and sell them to larger corporate customers. As a result, our intentions will be to provide newer software

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