Mgt 2545 - Report on Ikea Industry
Autor: Mayur Darekar • December 11, 2015 • Case Study • 3,116 Words (13 Pages) • 971 Views
[pic 1]
Business Environment Analysis
MGT 2545
REPORT ON IKEA INDUSTRY
Module Leade: Bushra Daud Ahmad
GROUP MEMBERS: MAYUR DAREKAR
HARSHARAN SANDHU
ARJEET SINGH
DATE:
TABLE OF CONTENTS
1. Introduction. …………………………………………………………………...3
2. IKEA Background..............................................................................................3
3. The internal and External environment of IKEA............................................4
External environment…………………………………………….…...5
Internal environment…………………………………….....………...7
PEST Analysis of Internal Environment…………………………….9
4. Limitations of Report………………………………….………………………..11
5. Conclusions / Recommendations……………………………………..………..12
6. Bibliography……………………………………………………………….……13
7. Appendices………….……………………………………………………..…….15
Introduction:
Companies, which has their branch or production unit in different countries and the all management is generally centralized by head office where they organize global management, is known as a multinational company (Investopedia, 2015). IKEA is a stellar example of a Multinational Enterprise, which has its presence in over 37 countries and it is expanding into various markets (Burt et al 2010). It has 298 stores in 26 countries and the sales volume is €27 billions. IKEA has about 9500 products range with 139,000 co-workers and 1084 home furnishing suppliers in 53 countries. IKEA has 187 million printed catalogues in 22 languages. (IKEA, 2014)
...