Mgmt 4309 Paper

Strategic Case Analysis:

Westlake Chemical Corporation

(NYSE: WLK)

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Respectfully Submitted to:

University of Houston – Victoria

School of Business

Seminar in Strategic Management

MGMT 4309 – Fall 2015

Prepared by Team #5

Sonia Lozano

Eworitsemogha Mabiaku

Pascoalina Puati

Deborah Whitehead

Table of Contents

1.0 Executive Summary

2.0 Company History

2.1 Background

2.2 Purpose of the Project

3.0. External Analysis……………………………………………………………………………

3.1 General Environmental Analysis………………………………………………………...

3.1.1 Political and Legal Segment…………………………………………………………

3.1.2 Economic Segment…………………………………………………………..

3.1.3 Socio-cultural and Demographic Segment…………………………………………

3.1.4 Technological Segment…………………………………………………...…………

3.1.5 Global Segment……….……………………………………………………………

3.1.6 External Environmental Driving Forces……………………………………………

3.2 Industry Analysis…………………………………………………………………………

3.2.1 Description of the Industry…………………………………………………………

3.2.2 Market Size…………………………………………………………………………

3.2.3 Market Growth Rate………………………………………………………………

3.2.4 Industry Trends……………………………………………………………………

3.3 Five Forces Competitive Analysis & Industry Attractiveness………………………….

3.3.1 Threat of New Entrants…………………………………………………………...

3.3.2 Power of Suppliers…………………………………………………………………

3.3.3 Power of Buyers…………………………………………………………...

3.3.4 Power of Substitutes……………………………………………………………

3.3.5 Intensity of Rivalry………………………………………………………………..

3.3.6 Summary of Five Forces Analysis………………………………………………….

3.4 Industry Competitive Analysis and Analysis of their Anticipated Strategic Moves……...