Market Potential Index

By analyzing the latest Market Potential Index of three emerging market countries from different regions, we are seeking the best business opportunity country to market our laptop computers. Comparing the Turkey, Czech republic and Egypt with the Market potential Indicators, we can find the economic and commercial environment of this emerging markets, such as the best potential market sectors. Companies are now more concerned about Financial and Political risks, with a focus on stable and predictable business environment. So the necessary relevant indicators for improving the competitiveness of business, which are market size, market growth rate, market receptivity, commercial Infrastructure and country risk. These indicators give vast amount of data that enable the pursuit of new insights and knowledge for testing the market. The overall score of Turkey, Czech republic and Egypt are 41, 43 and 30. Even though Turkey doesn’t obtain the highest score over other countries, its high commercial infrastructure of 52 and highest market size of 6 make it to be most attractive for our foreign investment. Nowadays, Turkeys has received a large amount of foreign investment. This investment is being used to improve Turkey’s infrastructure. With the low labor costs, as well as a favorable business climate and stable political environment in Turkey, Turkey becomes an attractive emerging market country. Comparing other two countries, Czech Republic’s market size is small that won’t help us go any further and Egypt’s indicators is not showing a good prospective of Entering the PC market. ive for our foreign investment. Nowadays, Turkeys has received a large amount of foreign investment. This investment is being used to improve Turkey’s infrastructure. With the low labor costs, as well as a favorable business climate and stable political environment in Turkey, Turkey becomes an attractive emerging market country. Comparing other two countries, Czech Republic’s market

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