Krispe Kreme Case Study

Table of Contents

Executive Summary        

Introduction        

Five Forces Analysis        

Bargaining Power of Supplier        

Bargaining Power of Buyer        

Threat of substitute products        

Threat of new entrants        

Industry Competitor        

SWOT Analysis        

Strengths        

Weaknesses        

Opportunities        

Threats        

Information Systems Strategy Triangle analysis        

Business Strategy        

Information System Strategy        

Organizational Strategy        

Propose business and IS strategies        

Business strategies        

IS strategies        

Organizational strategies        

Change Management        

Conclusion        

Reference        

Appendix        

Group Members Contribution        

Executive Summary

Based on the case study and analysis, we found that Krispy Kreme Doughnut currently has a numbers of problems which is international franchise store sales are not good, international franchise store cover area is not wide enough, franchise store not purchasing from KKD supply chain, and international issues. These international issues are the donut flavour do not match with international customer and some country culture makes drive through service failed.

In the Porter Five Forces of KKD, we found that they have low threat in new entrant, low bargaining power of supplier, high bargaining power of buyer, high threat of substitute product, and three competitors which is Dunkin’ Doughnut, Starbuck, and Tim Horton. For KKD’s SWOT analysis, we found that their strength is always serving hot donut to the customer. Their weakness is most of the KKD international store has closed down. The opportunity is adding more stores in current target markets to make it convenient for all metropolitan area residents. The threat is their competitor which is Dunkin’ Donut has focus on premium coffee and it has headed the market.

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