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Ixl Innovation Olympics - Corporación Multi Inversiones

Autor:   •  February 20, 2016  •  Case Study  •  1,889 Words (8 Pages)  •  1,421 Views

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CMI Challenge Statement: 

Almost 90% of the Class A and B are currently being served by Corporacion Multi Inversiones (CMI). CMI is looking for solutions to be able to target the bottom of the pyramid. CMI also recognizes the importance of digitalization, new payment systems, education and healthcare as new areas for growth.

Goal:

To achieve a breakeven point in $500 million to billion business in 5 years

5 elements

  1. Market: customers’ needs & influence & experiences
  2. Delivery
  • Channels people access your offerings
  • Location
  • Hours & seasons
  1. Offerings
  • Products
  • Services
  • Brand
  1. Production: how to produce offerings
  • Competencies & partners’ competencies
  • Own assets or partners’ assets
  • Technology processes
  1. Business model

Networks

Partners

Different pricing models

5 exercises to help us reach the goals

  • Your company - Lola
  • Future – Ruchi
  • Competitor – Arjun
  • Partners on the value chain – Alice
  • Adjacencies – Palak

Goal:

To achieve a breakeven point in $500 million to billion business in 5 years

TATA

5 elements

  1. Market: customers’ needs & influence & experiences – Steel, chemicals, Automobiles beverages, watch , Hotels , power and IT.
  2. Delivery
  • Channels people access your offerings – Retail market, In house production and vertical integration of distribution channels
  • Location -  
  • Hours & seasons
  1. Offerings
  • Products – Insurance, Watch, Tea, Salt, Steel, automobiles
  • Services – IT support, Tata Finance division , ecommerce, digital infrastructure (Tata Sky), Airlines services
  • Brand -
  1. Production: how to produce offerings
  • Competencies & partners’ competencies – Steel manufacturers, food and beverage manufacturers, Power generation
  • Own assets or partners’ assets
  • Technology processes
  1. Business model

Networks

Partners

Different pricing models

Reliance industries

  1. Market: customers’ needs & influence & experiences – energy, petrochemicals, textiles, retail.

October 30th,

  1.  chemicals :
  • Chemicals - Soda ash, Sodium Bicarbonate, Caustic soda, Chlorine, Liquid Bromine, Gypsum, Phosphoric acid and Sulphuric acids.
  • Fertilisers - Urea, Sodium Tripolyphosphate (STPP), Di-ammonium phosphate (DAP), NPK complexes and single super phosphate (SSP)
  • Consumer products - Salt: Tata Salt, I-Shakti, Tata Salt Lite, Tata Salt DFS; Cooking soda : I-Shakti cooking soda
  • Biofuels - Bioethanol, Biodiesel
  • Fresh produce - Khet-Se
  • Cement - Tata Shudh
  • Pulses - Tata I-shakti dals
  • Water purifier - Tata swach
  1. Beverages :  Sodas, Tea, coffee ( coffee from Colombia) , joint alliances with starbucks , natural fruit juices & concentrates.
  2. Leveraging Telefonica services in home country : Building strategic partnership with Telefonica to provide low cost telephone services.
  3. Watches and Eyewear(prescription reading glasses)
  4. Acquire telecommunication companies : Fixed line and wireless communication providers.

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