Instituto Tecnológico De Estudios Superiores De Monterrey Campus Estado De México
Autor: Jorge Adrian Flores de la Rosa • November 10, 2016 • Term Paper • 3,966 Words (16 Pages) • 1,616 Views
INSTITUTO TECNOLÓGICO DE ESTUDIOS SUPERIORES DE
MONTERREY
CAMPUS ESTADO DE MÉXICO
Team 4
BURBERRY
Paulina Evia Argueta A01371578
Mariana Castillo Huanaco A00967704
Diana Laura Madrid Morales A01166373
Jorge Adrian Flores de la Rosa A01370814
International Strategic Administration
Dr. Giovanni M. Baldini
Dra. Adriana Riveroll
4 October, 2016
Introduction 2
Market Analysis 2
Strategy 3
Marketing 3
Restoring the image 3
Shopping experience 4
Marketing analytics 4
Categorization of the product extensions 4
Figure1: Burberry’s Product Categorization 4
Measure the effectiveness 5
Distribution 5
→ E- Commerce: 6
→ PUSH STRATEGY: 7
→ TRAINING ON LICENSES. 7
Finance 8
Conclusion 9
Exhibits 10
Exhibit 1 How to spot a real Burberry trench 10
Exhibit 2 Most popular Magazines in the world 10
Exhibit 3 Cost of the Marketing 11
Exhibit 4.Worldwide E-Commerce 11
Exhibit 5.GDP Online Shopping 12
Exhibit 6. 12
Exhibit 7. 12
Exhibit 8 Pestel 13
Exhibit 9 Value Chain Porter Analysis. 14
Exhibit 10 Push & Pull 15
Exhibit 11: Financial Statement (Actuals & Forecast
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