H&m Life Style Company
Autor: Nizar Kumoro • March 8, 2018 • Essay • 653 Words (3 Pages) • 489 Views
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Business Foundation
Business Concept
Life style company that encourage people to live freedom and respect their culture and environment
Strategic Mission
We are always trying to leverage the market and going global by inspiring people with our casual outdoor products and activating local communities
Core Strategy
- Make relation with local communities (bikers, music, art, photography, and business).
- Enhancing the customer experience through online and offline channels
- Fast products developing and optimization production system.
- Humanizing the brand
- Never stop trying to make any social impact
- Build a great corporate culture
Resources Management
Financial Resources
Private Capital and retained earnings
Technological and Physical Resources
Partnership with modern garment manufacture
Outsourcing supply chain management consultant
Human Resources
- Financial manager
- Marketing manager
- Product development manager
- Admin and customer service
Operational System
Accounting
- Microsoft Excel
- Sales data recording on website (www.savemymonday.com)
Production
- Partnering with Sicepat
- Partnering with Clothe manufacture
- High quality control
Markets
Men 18-28 years old | Target Segment | Value Proposition | Customer Benefit |
Photographer | Street photographer Landscape photographer Analog Camera User | Cool for ootd Rugged, and versatile | Affordable price Multifunction |
Motorcycle | Classic motorcycle Daily motorcycle user | Fun, young and, courage Versatile and rugged | Affordable price Wind breaker |
Denim | Darahkubiru forum | Rugged Fit with your denim Tough material fabric | Affordable price Rugged No shrink |
Traveller | City traveller Nature outdoor traveler | Cool for ootd Versatile Ready to wear in any weather | Affordable price Wind breaker Multifunction |
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