Do You Think Government officials in Developing Countries Such as Russia, China, and India Welcome McDonald's? Do Consumers in These Countries Welcome McDonald's? Why or Why Not?
Autor: simba • January 15, 2013 • Essay • 423 Words (2 Pages) • 4,468 Views
the price, the average price of Big Mac in the United States is $3.54.
Globalization involves developing marketing strategies as though the world is a single entity, marketing standardized products in the same way everywhere. Globalised organizations employ standardized products, promotional campaigns, prices and distribution channels for all markets. Brand name, product characteristics, packaging and labeling are the easiest of the marketing mix variables to standardize. One of the aims of McDonald's is to create a standardized set of items that taste the same whether in India, China or South Africa. McDonald's seeks to serve its customers with the same quality product and experience, whether that restaurant is located in Moscow, Idaho or Moscow, Russia. This requires standardized processes and similar quality ingredients.
Q2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald's? Do consumers in these countries welcome McDonald's? Why or why not?
Despite concerns by governments and citizens in some countries about "cultural imperialism," McDonald's and other franchises with well-known brand names are generally welcome. Such businesses provide both much-needed jobs and employee training.
McDonald's does a good job of earning the support of local authorities and the local population by working with agricultural producers to develop local supply sources for beef, potatoes, and dairy products. Finally, thanks to changing lifestyles around the globe, more people are embracing the whole concept of fast food.
When we look at McDonalds, we see they have adapted their products according to all the different cultures and backgrounds. For example according to Trifter.com, "In India, there are no Big Macs because the Hindu people don't eat beef. However, they have the Maharaja Mac; which is a Big Mac made
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