Data Clear

DataClear is a company that was created in 1998 to develop applications based in algorithms. Greg the CEO and one of the founders of DataClear has to face a really hard decision for his company, whether they expand internationally or not. They have to take this decision because they are afraid that new start-up companies like VisiDat stole the market away from them.

To make this decision Greg and his team have to consider a lot of factors; their lack of international experience, the large costs they will have to face and the technical difficulties. Greg and his team doesn't have international experience so they are not able to build an adequate strategy to expand their business; as Alison sander says "an international strategy should be based on at least one of three competitive advantages" and Dataclear has not analyzed their competitive advantages. They also haven't take a closer look at the estimation of costs, as Greg's friend says "global complexity comes with unexpected administrative and coordination costs" and they not have the necessarily capital to support this decision. They haven't also considered the technical difficulties they may have, for example: they have to reengineer the product so it can analyze data in other languages.

Greg and his team are considering another option to expand internationally; create alliances with companies already established in Europe. They are studying a Norway company called Benro. But the problem with this company is that it is a small company and it could be risky if they are competing against a larger company as VisiDat. Benro also works with financial companies and could develop some capabilities with this venture and this can be dangerous to DataClear, because they could compete with them.

If Greg decides to follow the advice of his friend Sarah and stay in the United States and not expand internationally DataClear can