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Comics Case

Autor:   •  March 29, 2013  •  Essay  •  260 Words (2 Pages)  •  990 Views

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I love bigbang special GD. I like reading comics and do Math 's exercise. I like doing with the number and i want to become a Accountant. Now, I'm finding a job because I will be graduated on October this year.

The marketing plan identified above will serve as a guide during the implementation of the marketing strategies aimed at promoting the profitability of the company. It is notable that Subway has its own strengths and weaknesses and that a significant level of factors impact the franchise both at the internal and external level. In order to ensure that marketing plan works out well, the firm must ensure that the company’s strengths are used to overcome the weaknesses and threats. Through the pricing and promotional strategies, the franchise should be in a position to improve its market position.

There is going to be increased use of the internet as a promotional tool for the Subway. This emanates from the fact that the number of internet users has increased vehemently and online advertisements are likely to receive a significant level of attention (Butler, 2006). Subway will enhance this through the use of social networks such as Facebook, Twitter and LinkedIn among others. Social networks have been found to be of great impact in business development (Kaplan & Haenlein, 2010; Walter, 2010) Promotional strategies will involve giving out vouchers to lucky winners on free lunch draws both for online customers and customers visiting the hotel. This will increase the market share significantly. Implementation of the promotional strategies will cost the franchise will cost $20,000.

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