California Universities
Autor: joey1980 • April 4, 2014 • Study Guide • 382 Words (2 Pages) • 852 Views
California:
Bargaining power of suppliers: low
There are plenty of suppliers for us to choose from to obtain our raw materials, such as ingredients and gas. Therefore, the bargaining power of the supplier in our business is low. The switching cost is not high.
Threats of new entrants: high
It is easy to enter the mobile bakery market, as there are no specific barriers. It is easy to copy the business model and set up similar companies.
Threats of substitute products or services: medium
A few traditional bakery shops offer delivery services and packaged products from vending machines and supermarkets. However, traditional bakeries are limited in drivers and packaged goods are not as fresh. This gives us an advantage over traditional bakeries.
Bargaining power of customers: high
Since many alternatives exist in this market, such as traditional bakeries and coffee shops, the bargaining power of the customer is high. The switching cost for the customer is low and contributes to their bargaining power.
Rivalry among existing competitors: medium
The bakery industry is a fragmented industry. However, as we are first movers in mobile bakeries in the Urbana-Champaign area, the competitors are relatively weak.
NAME: University of Southern California
DEPARTMENTS: USC Downside College of Letters, Arts and Sciences
SIMILAR PROGRAM: A joint SFS program
PRIVATE/PUBLIC: Private
CONTACT PERSON: overseas@dornsife.usc.edu 217 740 3636
FALL/SPRING/SUMMER: Summer
NOTES: The offered program is substantially more expensive than what Wildtrax is offering.
Estimated Semester Cost:
Tuition..............................$16,050
Additional Expenses*............$9,833
Total.................................$25,883
...