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Business Plan - Buster's Convenience Store

Autor:   •  April 3, 2011  •  Case Study  •  2,387 Words (10 Pages)  •  3,324 Views

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Executive Summary

This business plan outlines the proposed expansion of Buster's Convenience Store from a one-store to a two-store operation. Buster's is a convenience store based in the lobby of the Cameron Building, a large office building in the town of Bellevue. Bellevue's population as of the 2010 census was 50,137. This is a growth of 13% since the 2000 census and due to the expanding economy in the civilian sector it is expected to keep growing. The office buildings current occupancy is approximately 850 employees. In the next 6 months a new office building (the Keegan Building) will be opening two blocks from our current location. This presents a great opportunity for the store. Typical building tenant incomes in this area are $35,000 to $75,000. In addition, it is the only food store with two miles of the office building.

It is a start-up company owned by mickey and Minnie mouse. Mickey and minnie make a perfect business partnership. They came up with the name "Buster's" for the chain after the passing of their family pet Labrador retriever Buster. minnie has fifteen years of experience in the retail food industry and mickey is a certified public accountant (CPA) with over 30 years of military-finance experience. He will deal with the financial side of the business and minnie will deal with day to day operations. In addition to mickey and minnie there are also 2 more employees that are employed for a 30 hours a week each.

Buster's will offer a range of products including snacks, pre-wrapped sandwiches, bottled/canned beverages, greeting cards, newspapers, paperback books and small gift items that the building's tenants might find appealing.

Buster's competitive edge is its location, its focus on customer service and the experience and knowledge of the owners.


1.1 Mission

The mission of Buster's Convenience Store is to provide packaged foods, fast food, soft drinks, snacks, quick lunch items and selected nonfood items to the occupants of the Keegan Building and surrounding neighborhoods. The store will provide fair priced items to its customers and provide a healthy profit for its owners.

1.2 Objectives

1. To make Buster's the preferred convenience store for the occupants of the newly built Keegan Building and surrounding neighborhoods.

2. To break-even by the end of the first year.

3. To achieve a net profit of 5% by year three.

4. To expand Buster's and have a chain of stores


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