Bangladesh Case

1.1 Introduction:

Bangladesh is heavily involved with production of woven garments. Unfortunately, we have import nearly 70% of fabrics that we export as garment. We can only produce only 30% woven fabrics locally. Due to import of woven fabrics huge amount of our foreign currency goes to the fabric producing countries. If we increase production of woven fabric then the earning RMG sector may increase several times. There are many problems lies with our poorly oriented woven sector. One of the important reason problems may be our costing. Costing is the most important aspect of any business organization. Both over costing and under costing have equal and harmful impact on the organization profit & loss and ultimate survival. An attempt has been made in this project work to study the costing procedure adopted by Bangladeshi mills. Since costing is highly secret matter therefore it was not possible to get adequate response from the industry. However we have tried our best to gather information which are reported in this project thesis.

BACKGROUND

Revenues from online ticket sales continue to grow. The company is pursuing an international growth strategy and looking to increase its share in the very competitive U.S. air travel market.

Objective: To increase company's net revenues gained through online advertising as well as ROA that translates technically, into being more efficient at driving visitors to the web sites and converting them into customers while keeping click costs minimized

Improving campaigns

Seeing the popularity of economy class passengers, the company needs to increase its presence in travel aggregators that provide cheaper airlines' tickets. Analysis of the most used and most effective key search words and estimating ROA of them will help to optimize sponsored search

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