Babysitting Service
Autor: simba • October 12, 2012 • Research Paper • 2,688 Words (11 Pages) • 1,159 Views
Babysitting Service
A Marketing Plan Presented by:
Reva Leanna Rodriguez
Table of Contents
Page
1. Background …………………………………………………………………. 1
2. Company Description ……………………………………………………….. 1
3. Strategic Focus and Plan…………………………………………………….. 1
• Mission Statement……………………………………………………... 1
• Goals…………………………………………………………………… 2
4. Competitive Advantage ……………………………………………………… 2
5. Situational Analysis ………………………………………………………….. 3
• SWOT Analysis…………………………………………………………. 3
• Environmental Forces…………………………………………………… 3
• Consumer Analysis……………………………………………………… 4
6. Market product Grid ………………………………………………………… 5
• Service Offering………………………………………………………... 6
• Service Strategy………………………………………………………… 6
7. Break-Even Point …………………………………………………………….. 6
8. Marketing Program ………………………………………………………….. 10
• Promotion Strategy…………………………………………………….. 10
• Promotion Schedule……………………………………………………. 11
• Promotion Strategy (cont.)……………………………………………… 12
9. Implementation Phase …………………………………………………………. 13
10. Executive Summary ……………………………………………………………. 14
11. Bibliography …………………………………………………………………….. 16
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