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Apple and Samsung

Autor:   •  February 13, 2015  •  Case Study  •  559 Words (3 Pages)  •  754 Views

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Apple and Samsung are one of the most competitive corporations known today when it comes to some of their products such as the iPhone and the Galaxy. The reason we wanted to do a research paper on Apple vs. Samsung is because at the current time these products are high in demand. Apple and Samsung products have been incorporated into different government agencies and civilian business’s to complete everyday task. Other topics that also will be covered in the paper are the vision each company has, the values of the leaders and employee team, and who is the founder and inventor of both companies product. The goal of this research paper is to give the reader a full understanding of how the two similar but very different products are used, why people choose what they choose, and the impact it has in the society.

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes the OS X and iOS operating system, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. With all of these different products Apple is well known throughout the world.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer electronics. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics, and the world’s third-largest mobile phone maker. On November 25, 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over $700B. As of 2014, Apple employs 72,800 permanent full-time employees, maintains 437 retail stores in fifteen countries, and operates the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer.

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