Analysis for Mortein Liquid Vaporiser
Autor: Tanuj Kukreti • September 12, 2017 • Business Plan • 4,147 Words (17 Pages) • 620 Views
ANALYSIS FOR MORTEIN LIQUID VAPORISER |
Marketing Management – Assignment 4 |
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TABLE OF CONTENTS
S.No | Content | Page No. |
1 | Background | 2 |
2 | Competitor Identification | 3 |
3 | About Major Competitors | 4 |
4 | Price Comparison | 4 |
5 | PESTLE Analysis | 5 |
6 | Aggregate Market Factors | 6 |
7 | Porter’s Five Forces Analysis | 7 |
8 | Competitor Analysis | 8 |
9 | Marketing Mix | 9 |
10 | Differential Competitor Analysis | 10 |
11 | Expected Future Strategies | 11 |
12 | Questionnaire | 11 |
13 | Cluster Analysis | 12 |
14 | Perceptual Mapping | 15 |
15 | Customer Journey Map | 16 |
16 | Customer Decision Map | 17 |
17 | References | 18 |
BACKGROUND
In India, tropical to semi-tropical climate, population growth, rapid urbanization and inadequate facilities for waste disposal and wastewater management is leading to increased number of mosquito borne disease cases and government is struggling to combat the same. According to market estimates, the India Mosquito Repellent Market has been growing at a CAGR of 4.79% for the last five years (1) and is projected to reach 5200 crores by 2020(2).
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