Hospitality Work Ethics

INTRODUCTION

Sales and Marketing department

Provides first-class service in order to push the sales of a certain product. Acts as an intermediary between producers and clientele. Makes necessary phone calls and meetings to help sales. Allows people to make inquiries as necessary.

Sales

Sales is the team whose job it is to “sell what’s in stock”. The company has specific products or services and it's up to Sales to sell those things. Sales develops relationships with customers or channel partners. They knock down the doors, overcome objections, negotiate prices and terms and often work internally to be sure their customer’s orders/bookings are filled.

Marketing

A key job of Marketing is to understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future. Marketing’s job is to direct the organization toward the segments, or groups of customers and channels where the company/hotel can profitably compete. It should help the organization see how it needs to modify its product offerings, pricing, and communication so that it meets the needs of the distribution channel or end customers.

Responsibilities :

- Building the image of the organizations among the customers.

- Putting up a effective sales and marketing plan.

- Carrying out market research product development campaign and etc.

- Finding new segment in market.

- Bringing business and helping out finance department to achieve the set targets.

STATE THE PROBLEM

When faced with a difficult question, it is inconvenient to take the time to do the analysis that would help us to give a satisfactory answer. If we were to analyse the question in advance, we would be able to give Mr. Gobbins a well considered answer. Because this is a case study we can step out of the picture and analyse the consequences of paying $900 for Mr. and Mrs. Gobbins to play golf at Timberlanes.

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