Buyers Case
Autor: hprattdo • April 29, 2013 • Study Guide • 913 Words (4 Pages) • 991 Views
Buyers
very open to new fuel efficient, safer cars
Suppliers
very low margins and intense competition. They strongly rely on scale economies. But OEM’s have adapted their business model by forming alliances1 with manufacturers.
High fuel prices, commodity prices?
Substitutes
emerging market players that do not have cost-heavy, unionized structures
Potential entrants
Competitive rivalry
2011 was marked by a lot of mergers and acquisitions. Especially in Asia.
China became in 2010 became the world’s biggest van and car market. Bigger than US that only sold 10 million vehicles compared to Asia with 14 million vehicles. Tesla isn’t present there. They’d need to find an alliance if they were to get in.
manufacturing in europe is shifting to eastern europe, in the US to Mexico
Buyers
very open to new fuel efficient, safer cars
Suppliers
very low margins and intense competition. They strongly rely on scale economies. But OEM’s have adapted their business model by forming alliances1 with manufacturers.
High fuel prices, commodity prices?
Substitutes
emerging market players that do not have cost-heavy, unionized structures
Potential entrants
Competitive rivalry
2011 was marked by a lot of mergers and acquisitions. Especially in Asia.
China became in 2010 became the world’s biggest van and car market. Bigger than US that only sold 10 million vehicles compared to Asia with 14 million vehicles. Tesla isn’t present there. They’d need to find an alliance if they were to get in.
manufacturing in europe is shifting to eastern europe, in the US to Mexico
Buyers
very open to new fuel efficient, safer cars
Suppliers
very low margins and intense competition. They strongly rely on scale economies. But OEM’s have adapted their business model by forming alliances1 with manufacturers.
High fuel prices, commodity prices?
Substitutes
emerging market players that do not have cost-heavy, unionized structures
Potential entrants
Competitive
...