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  • Marketing Case

    Marketing Case

    Ans: The term marketing concept consists of following key characteristics: 1- Identifying 2- Anticipate and satisfying 3- Profit These characteristics are illustrated as follows: 1- IDENTIFYING Identifying is probably the most important task that generally involves the location and identification of needs and demands of the public and to gain the knowledge of competitors in the market. This process can be done through market research and public surveys about what products and services people want

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    Essay Length: 1,340 Words / 6 Pages
    Submitted: December 22, 2013 Autor: hugheso2
  • Jetblue Airlines Case Study

    Jetblue Airlines Case Study

    Edwin Scott Business 510 Case Study 3 Professor Hood 12/15/2013 Abstract The purpose of this paper is to discuss the business strategies of JetBlue Airlines. The company's dominant strengths are their excellent work place culture, customer service, values, and being able to develop strategies to continue to provide a low-fare ticket to their customers while also making a positive profit in revenue. History of JetBlue Airlines JetBlue Airlines was founded back in 1998 by David

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    Essay Length: 1,492 Words / 6 Pages
    Submitted: January 6, 2014 Autor: andrew
  • Business Law Case Study

    Business Law Case Study

    PART A QUESTION 1 Answer: Rob’s predicament is to inform Sam he cannot use high quality reinforcing steel or he would use leftover reinforcing steel. QUESTION 2 Answer: Ethical egoism states that one should act on the basis of self-interest. Under this psychology, Rob may choose to use the leftover reinforcing steel instead of high-quality reinforcing steel on the Hamilton contract. Rob’s self interest is to keep his job and earn money for his family.

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    Essay Length: 777 Words / 4 Pages
    Submitted: January 10, 2014 Autor: 943285660
  • Amanda's Tax Service Case Study

    Amanda's Tax Service Case Study

    Many people strive for the American Dream…owning their own business, being their own boss, and having the capability to make their own schedule. In this article, Amanda Smith seemed to have her version of the American dream all planned out, until it slowly started to slip away. After working for big accounting firms for six years, Amanda decided to open up her own accounting and tax service firm. She hired one other employee, Lisa, to

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    Essay Length: 1,740 Words / 7 Pages
    Submitted: February 2, 2014 Autor: pkbyrnes
  • Mango Case Study

    Mango Case Study

    Mango is one of the most well-known clothes retailers in the world and the most successful one from Spain. Although I was aware of the international awareness and presence of Mango, I was surprised about the large success that Mango had all around the world. Considering that they are now operating in more than 90 countries all around the world, it is very impressive how fast they have grown and how well their strategy that

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    Essay Length: 810 Words / 4 Pages
    Submitted: February 2, 2014 Autor: andrey
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Wal-Mart, the world’s largest retailer, is the largest corporation and private employer in the United State. It is consistently listed among American’s most admire companies by fortune magazine. However, Many people have debated the Wall-Mart strategies for several years now. Wal-Mart practices towards its employees have become a controversial matter in the USA society. In the article “Up Against Wal-Mart’’ Karen Olsson describes how Wal-Mart treats their employees and raises awareness of Wal-Mart practices

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    Essay Length: 872 Words / 4 Pages
    Submitted: February 2, 2014 Autor: ALAA
  • Marketing Case

    Marketing Case

    Executive summary: Business of 21st century maintains all of its factors very strongly as well as efficiently for the development of the business farm. In the 21st century’s business includes many elements where the element affects business activities very much. At the same times business affects the various patterns of the society and government by its products as well as services. Here the service indicates both CSR and normal services activities. Introduction: The business of

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    Essay Length: 2,448 Words / 10 Pages
    Submitted: February 8, 2014 Autor: dina
  • Case Study-Essentials of Effective Team

    Case Study-Essentials of Effective Team

    CASE STUDY-ESSENTIALS FOR AN EFFECTIVE TEAM This case study illustrates the concept of essentials for an effective team and what all are the key ingredients needed to make the team effective and efficient. The key topics covered in this case study are uniformity and consistent goal of team and organization, supportive business environment, team based performance and contribution of each member to the group i.e creating a synergy effect. These key topics are essential for

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    Essay Length: 514 Words / 3 Pages
    Submitted: February 10, 2014 Autor: sarabjeet61
  • It Doesn't Matter Case Study Questions

    It Doesn't Matter Case Study Questions

    1. Which of the points of view in response to Carr’s article (the letters to the editor that follow the article) do you find most compelling and why? For the most part, I agreed with most of the points made on the response letters to Carr’ article “IT Doesn’t Matter”, but the main points I found most compelling where those brought up by John S. Brown and John Hagel, III and Paul A. Strassman’s letters.

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    Essay Length: 1,220 Words / 5 Pages
    Submitted: February 13, 2014 Autor: stardust_pr
  • Wal Mart Case Study

    Wal Mart Case Study

    WAL-MART CASE STUDY Wal-Mart Stores, inc. is the world's largest retail company and is ranked number one for 2013 on the Forbes Fortune 500 list with an estimated revenue of 469.2 billion. Wal-Mart currently serves customers in ways of, retail outlets, online and on mobile devices. Wal-Mart employees' 2.2 million associates around the world, with 1.3 in United States alone. Wal-Mart operates 11,000 retail units in 27 countries and ecommerce websites in 10 countries. Sam

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    Essay Length: 1,958 Words / 8 Pages
    Submitted: February 14, 2014 Autor: andrew
  • Ll Bean Case Study

    Ll Bean Case Study

    L.L Bean Incorporation has been a successful company that has been around since 1912. The company achieved the status of a multimillion dollar company through strong, dedicated customer service and relationship with customers. The company's goal of doubling their numbers has always been successful and achieved for it shows in their financial numbers and sales revenue. But they have never been a company for risk taking, always sticking to what they know (mail orders) rather

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    Essay Length: 1,703 Words / 7 Pages
    Submitted: February 14, 2014 Autor: antoni
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Problem Statement: Southwest Airlines has grown from an upstart in the airline industry and has grown over the years to become the airline serving the most U.S. customers with the most flights and seats serving 64 cities. The management team is presently contemplating whether the investment of $7.5 million for bidding the acquisition of slots and gates that the bankrupt ATA Airlines had vacated at LaGuardia terminal in New York City fits in to its

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    Essay Length: 468 Words / 2 Pages
    Submitted: February 18, 2014 Autor: jonhdoe10
  • Zara Case Study

    Zara Case Study

    Zara is a retail store specializing in fashionable clothing for men, women, and children, offered at a reasonable price. They are known for their fast turnover rate on the fashion they offer. Zara does not keep a large inventory enabling them to offer new trends faster than other retailers. Zara is affiliated with Inditex, a large global retail parent company that designs, manufactures, and sells through Zara as well as five other chains around the

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    Essay Length: 837 Words / 4 Pages
    Submitted: February 19, 2014 Autor: bat024
  • Marketing Case

    Marketing Case

    1. The importance of learning-by-doing for developing innovative products and services. In chapter one, I think learning-by-doing is the most important point. This chapter explains what is learning-by-doing and why shall we learn things by get hands on it first. Actually I felt it important because some of my friends were stuck in this dilemma for a long time. They want to think it over and over and wait until they felt like being 100%

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    Essay Length: 4,899 Words / 20 Pages
    Submitted: February 21, 2014 Autor: Antonio
  • Galanz Case Study

    Galanz Case Study

    Case Study Galanz was originally a down feather prodution company employing only a few people. The company produced down feather products to ship overseas. Due to trade issues and quotas Liang decided to enter the electrical appliance market by making microwave ovens. This helped the company meet export quotas and to be able to receive public funding for the company. The analysis uncovered in this report deal with how Galanz had to change their operations

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    Essay Length: 501 Words / 3 Pages
    Submitted: February 21, 2014 Autor: liz6181989
  • Amazon Case Study

    Amazon Case Study

    Why has Amazon.com succeeded online when so many other companies have failed? Amazon always welcomed addition of new products to its site. Even though it has started its business selling books, Presently it deals with 21 different categories of product. The wide range of products availability has created a very strong customer base. If any individual wants anything, the first vendor that comes to people’s mind is Amazon. It is easy to sell your product

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    Essay Length: 322 Words / 2 Pages
    Submitted: February 21, 2014 Autor: Guddublacky
  • British Petroleum Case Study

    British Petroleum Case Study

    The purpose of this paper is to show how companies deal with an array of issues and the steps managers take to solve problems. The focus of this paper will be on the Deepwater Horizon oilrig, which exploded and sunk into the Gulf of Mexico in April 20, 2010. During the explosion, approximately eleven people were reported missing and were assumed dead. It is undetermined when British Petroleum (BP) might have some sort of resolution

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    Essay Length: 2,449 Words / 10 Pages
    Submitted: February 22, 2014 Autor: simba
  • Modern Methods of Performance Appraisal in Case Study : Money4u

    Modern Methods of Performance Appraisal in Case Study : Money4u

    Implementing Modern Performance appraisal in Money4U In the case study, we understand that Penny wants Sam to implement performance management in Money4U and review all Human Resource policies that were put in placed previously. First we look at the advantages of modern performance appraisal and why Sam should apply these methods in the organisation. Modern methods concentrate not only on organisational development and success, but as well develop individuals in an organisation. Through the suitable

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    Essay Length: 557 Words / 3 Pages
    Submitted: February 26, 2014 Autor: peter
  • Barilla Case Study

    Barilla Case Study

    Case Write-Up Barilla Problem Statement Definition: The greatest issue that is facing Barilla is whether or not to utilize just in time distribution in their current sales environment for more effective control of their inventory distribution among their customers. This has been an issue within the company's current distribution because there have been inefficiencies delivering their products during extreme demand fluctuations, pressures to manufacture with a shorter lead-time, higher carrying costs for inventory, an inability

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    Essay Length: 916 Words / 4 Pages
    Submitted: February 27, 2014 Autor: peter
  • Walmart Stores Inc Case Study

    Walmart Stores Inc Case Study

    WALMART STORES INC. The source of Wal-Mart's competitive advantage in the discount store industry stems from its company strategies. Some of Wal-Mart's strategies include; "everyday low prices" and "satisfaction guaranteed", which at the end of the day are the core of the industry and the single most important business aspect that delivers a favorable bottom-line. Wal-Mart demonstrates excellence in the industry by committing to achieving its strategic goals. Everyday Low Prices The purpose of discount

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    Essay Length: 539 Words / 3 Pages
    Submitted: March 11, 2014 Autor: antoni
  • Marketing Case Analysis: The Ford Fiesta

    Marketing Case Analysis: The Ford Fiesta

    Marketing Case Analysis: The Ford Fiesta Summary The Ford Motor Company launched new promotion program for Fiesta model to capture B segment market. The program targeted young generation and used SNS, making buzz online to expand recognition of the new car. However, the company is not sure whether the promotion scheme was effective enough to lead to actual purchase of the car and the key measures were reflecting the effectiveness in accurate way. Overall, Ford’s

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    Essay Length: 1,190 Words / 5 Pages
    Submitted: March 12, 2014 Autor: ironrain
  • Aacsb Case Study - Global Automobile Industry

    Aacsb Case Study - Global Automobile Industry

    AACSB CASE REPORT GLOBAL AUTOMOBILE INDUSTRY 1. INTRODUCTION In this case we analyze a clearly consolidated industry, whose main players (the big three), have lost their importance. Actually, since they were used to be the kings of the US market and didn’t have any competitor that forced them to innovate, they have lost competitiveness during the years. In the 1990s, when Japanese and European brands entered the US market, they didn’t need a long time

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    Essay Length: 1,060 Words / 5 Pages
    Submitted: March 15, 2014 Autor: Ideoser
  • Harley Davidson 2008 Case Study

    Harley Davidson 2008 Case Study

    After management buyout of Harley Davidson in 1981, Harley’s output and revenue had grown every single year until financial crisis of 2008 after which Keith Wandell was appointed as new CEO in 2009. So key issue, which Keith faced, was company’s declining sales due to financial crisis. So therefore, Keith Wandell had to deal with high debt, declining sales and excess inventory. To overcome this, restructuring of manufacturing options and transformation of its product development

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: March 20, 2014 Autor: rocky
  • Cango Company Recommendations Case Study

    Cango Company Recommendations Case Study

    CanGo Analysis & Recommendations TAC Consultants Instructor: Dr. Wayde Marr October 23, 2008 Overview of observations Introduction I. Strategy . Vision, Mission Statements, Goals for Company . Project planning/Management . Increase in sales II. Customer Service . Phone system improvements . Return policy .Time constraints . Increase sales III. Human Resources . Review Process . Follow through .Team work . Decision making processes/management Conclusions Introduction Welcome everybody, I’m Mark Tate and we here at TAC

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    Essay Length: 2,740 Words / 11 Pages
    Submitted: March 21, 2014 Autor: Debra
  • Enron Case Study

    Enron Case Study

    Enron, a corporation used to have more than 3000 subsidiary companies and control 20% of the United Stated electric energy and natural gas transactions, declared bankrupt in 2001. Enron was founded in 1930, Houston, the US. It was one of the biggest energy companies in the world and it is on the 16th of Fortune 500 companies in 2000. However, what makes it really famous is that a company holds billons of US dollars bankrupt

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    Essay Length: 1,461 Words / 6 Pages
    Submitted: March 25, 2014 Autor: kennethwukun

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