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Last update: April 8, 2015
  • Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration

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    Essay Length: 4,287 Words / 18 Pages
    Submitted: February 24, 2012 Autor: moto
  • How Should Show Circuit Be Positioned and in Which Part of the Market Would It Best Fit?

    How Should Show Circuit Be Positioned and in Which Part of the Market Would It Best Fit?

    1. How should Show Circuit be positioned and in which part of the market would it best fit? Based on the below analysis if Show Circuit Dog Food were to enter any of the specific dog food markets it would not be able to compete very well. Price wise a. What price would you recommend and why? When considering the pricing of Show Circuit a series of factors have to be taken into account. The

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    Essay Length: 988 Words / 4 Pages
    Submitted: February 24, 2012 Autor: jon
  • The Effects of Price Ceilings and Subsidies on the Maize Market

    The Effects of Price Ceilings and Subsidies on the Maize Market

    The effect of price ceilings and subsidies on the maize market as part of a plan to enhance industrial capacity in developing countries The agricultural market for maize is affected by uncertainties in the output from farmers' harvest and the income and price inelasticities of maize which result in price fluctuations and income fluctuations. The government for any country always feels it can alleviate these problems by intervening through pricing policies, subsidies, taxation and quotas.

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    Essay Length: 466 Words / 2 Pages
    Submitted: February 26, 2012 Autor: peter
  • Undertake Marketing Activities- Nike Fluroshox

    Undertake Marketing Activities- Nike Fluroshox

    Project Name:Undertake Marketing Activities- Nike FluroShox Person Briefing: Michael Fenemore-Cocks Date: 21st February, 2012 Project Scope:Campaign limited to a National campaign with specific focus on Victoria, Australia. • To develop an advertising campaign to launch the new range of Fluro Lighter-than-air Shox runners utilizing modern media devices in the promotional mix with a limited budget. • Specifically the aim is to position Nike as a fashion-forward trendy company and the Nike Shox runners as a

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    Essay Length: 7,279 Words / 30 Pages
    Submitted: February 26, 2012 Autor: jon
  • Kingdom of Joy - Hotel Industry - Marketing Case

    Kingdom of Joy - Hotel Industry - Marketing Case

    1.0 Executive Summary Kingdom of Joy has identified as a Hotel industry which provides leisure for the people who really love to admire their free time happily. Vision of the Kingdom Of Joy is the “Happy moments you have never ever experienced”. Our aim is to provide people with a brief escape of fun over the course of their normal day. Our services will exceed the expectations of our customers. We are not only giving

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    Essay Length: 887 Words / 4 Pages
    Submitted: February 27, 2012 Autor: Thayalan
  • Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities

    Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities

    Analysis of marketing trends in quick service restaurants between A1 and B2 grade cities Sakshi Bhambhu, Akul Yadav Abstract:Marketing trends is a novel manifestation of something that has unlocked or serviced an existing (and hardly ever changing) consumer need, desire, want, or value. The focus of this study is on searching the parameters that are influencing the marketing trends in the two cities. Then through these basic things we can also find out the basic

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    Essay Length: 2,262 Words / 10 Pages
    Submitted: February 27, 2012 Autor: sakshi
  • Marketing Stratagies of Air India

    Marketing Stratagies of Air India

    There are several challenges companies face when they are about to launch new products within a global economy. In this paper I will discuss the daily challenges, how technology has assisted as well as the legal and ethical battles. The Indonesian based noodle company Indofood is discussed with their attempt to market a new product, the "limited edition" Valentine noodle. An article written by the Financial Times discusses an Indonesian group who wanted to launch

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    Essay Length: 280 Words / 2 Pages
    Submitted: February 29, 2012 Autor: shiva
  • Book and Market Value of Hkld

    Book and Market Value of Hkld

    The case here selected is Hong Kong Land (referring as HKLD in following) for the year 2010, the company focuses in both commercial and residential property investment, management and development across Asia from Hong Kong, Singapore, Macau to the Greater China Area. HKLD is listed in London stock exchange and also Singapore, Bermuda. Book Value and Market Value in 2010 Based on 2010 Annual report, book value of HKLD is 19447.5 (USD m), with market

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: February 29, 2012 Autor: sosounion
  • Marketing Audit of Nestle

    Marketing Audit of Nestle

    1.0 Mission Statement Mission Statement of Nestlé “As the leading Food, Nutrition, Health & Wellness company, Nestlé is dedicated to providing the best nourishment to people each day, throughout their lives [1]” Mission Statement of Nestlé Research “Nestlé strives to be a leader in nutrition, health and wellness, with the belief that good food is central to health and wellness. At the Nestlé Research Center, nutrition research meets food innovation to bring consumers of all

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    Essay Length: 3,519 Words / 15 Pages
    Submitted: March 3, 2012 Autor: leong0111
  • McDonalds and 3m Digital Marketing

    McDonalds and 3m Digital Marketing

    Summary: Product Strategy Lately, McDonalds has been changing its product to reflect the 21st century. Obesity is common all over the world and people have connected it to the golden arches of McDonalds restaurants. The article explains how McDonald’s new product line accommodates the world’s obsession of obesity by offering healthy, updated menu items. In the article, McDonald’s adapts to new fast food market trends because the customer’s desires to be healthier. McDonald’s began offering

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    Essay Length: 1,890 Words / 8 Pages
    Submitted: March 3, 2012 Autor: infohunter904
  • Market Based Managment Quiz

    Market Based Managment Quiz

    2 out of 2 points Estimate the net present value of the customer cash flow with an 80% customer retention rate and a 10% discount rate if the initial cost to acquire this customer is $50, and the business receives $30 in revenues in the first year, $40 in the second, $45 in the third, $50 in the fourth, $55 in the fifth, and $0 in the sixth. Answer Selected Answer: $112 Correct Answer: $112

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    Essay Length: 1,192 Words / 5 Pages
    Submitted: March 4, 2012 Autor: mogorr
  • Marketing Mix

    Marketing Mix

    Marketing Mix Within marketing there are certain aspects that need to be focused on to make the success of the organization. This paper will describe the marketing mix which includes; product, place, price, and promotion. As well this paper will discuss an organization that these four elements and the marketing mix affects the development of the organization marketing strategy and tactics. Another topic that will be addressed in this paper is that of each element

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    Essay Length: 1,108 Words / 5 Pages
    Submitted: March 5, 2012 Autor: redhottempered9
  • Tesco Stores Market Mix

    Tesco Stores Market Mix

    1. Introduction and nature of business Tesco Stores (Malaysia) Sdn Bhd is the best example to be used for this assignment involving marketing activities and how they use marketing mix elements in their strategy. Tesco is quite diversified in term of their product and services, enabling a one-stop shopping experience for their customers. By taking into consideration of local customer's need, competitor's performance and voice of their employees, Tesco management identified the core values and

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    Essay Length: 312 Words / 2 Pages
    Submitted: March 9, 2012 Autor: vinnyz9
  • Market Entry Strategy Development Exercise

    Market Entry Strategy Development Exercise

    MARKET ENTRY STRATEGY DEVELOPMENT EXERCISE________________________________________ Group Name: aFASHIONate The target country or region for the market is: Bulacan is the target province for our product. The short-term goal for my market-entry strategy is: 1. To be able to provide customers a convenient way of wearing comfortable shoes, clothes and accessories without sacrificing style. 2. To provide customers an affordable but stylish fashion to wear. 3. To penetrate into the industry and be well-known. 4. To

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    Essay Length: 958 Words / 4 Pages
    Submitted: March 12, 2012 Autor: fumibear_12
  • Strategic Marketing Management

    Strategic Marketing Management

    Introduction The organizational configuration of companies or corporations in today’s environments is quite complex. The large companies have the shareholders who periodically elect a board of directors who collectively manage the company's affairs and reach decisions by a majority vote but also have the right to delegate any of their powers, or even the whole management of the company's business, to one or more people selected by them. Under this system it is common to

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    Essay Length: 562 Words / 3 Pages
    Submitted: March 12, 2012 Autor: sanderblue11
  • Marketing to the 18 to 24 Year Old Demographic

    Marketing to the 18 to 24 Year Old Demographic

    When asking 18 to 24 year olds how they spend the majority of their free time, a high percentage will respond by saying ‘on the internet’ or ‘surfing the web.’ Because of technological advances, not only are we able to do this from personal computers at home, but we can now access the internet from just about anywhere on smart phones. The World Wide Web has become an important part of most people’s daily lives.

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    Essay Length: 804 Words / 4 Pages
    Submitted: March 14, 2012 Autor: kthompson
  • Tesco Market Research

    Tesco Market Research

    Market research is Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. tesco improve their value for money offer based on shoppers perceptions of all aspects of the shopping experience. These include price, quality, range

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    Essay Length: 575 Words / 3 Pages
    Submitted: March 15, 2012 Autor: jellypooch
  • The Role of Capital Market Intermediaries in the Dot-Com Crash of 2000

    The Role of Capital Market Intermediaries in the Dot-Com Crash of 2000

    The role of Capital Market Intermediaries in The Dot-Com Crash of 2000 What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? The roles of institutions and intermediates are: Investment Bank Underwriters: They help entrepreneurs in the actual process of issuing initial public offerings, and they provide advisory financial services, helping the companies price their offerings, underwrite the shares. Besides, they also

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    Essay Length: 657 Words / 3 Pages
    Submitted: March 19, 2012 Autor: shalehe
  • Starbucks - a Marketing Audit

    Starbucks - a Marketing Audit

    Starbucks-A marketing audit Executive Summary First of all, introduce marketing environmental analysis. That means definition and discussion on the marketing environmental analysis. Secondly, use marketing audit from internal and external analysis, and then combined with SWOT analysis. Research and select the most important issues to support the theory. Use the information analysis the external and internal. Using the external and internal analysis to produce a SWOT analysis with Starbucks. Finally, give the conclusion and recommendation.

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    Essay Length: 1,888 Words / 8 Pages
    Submitted: March 21, 2012 Autor: Yuki0807
  • Marketing Ethics - King’s Glory Education

    Marketing Ethics - King’s Glory Education

    King’s Glory Education (KGE), one of the largest education corporations in Hong Kong, is a Cram school that offers secondary school students tutorial classes. It mainly focuses on two major local public examinations, namely Hong Kong Certificate of Education Examination (HKCEE) and Hong Kong Advanced Level Examination (HKALE), and teaches students the techniques of answering questions in the examinations. Despite the huge profit this institution generated, its marketing activity is often being criticized as unethical

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    Essay Length: 851 Words / 4 Pages
    Submitted: March 24, 2012 Autor: kaster102
  • Vietnam Laptop Market:

    Vietnam Laptop Market:

      I- ABSTRACT At the present time, the domestic laptop market is very exciting with the participation of various brands along with the variety of products. Therefore, customers have more opportunities to choose their most suitable laptop, but what things they rely on to decide to buy this one or that one? To find out the common criteria that customers often rely on to choose a laptop, we have carried out observations of some large

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    Essay Length: 398 Words / 2 Pages
    Submitted: March 27, 2012 Autor: ngonhihieu
  • Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts

    Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts

    SAMPLE BANK LIMITED Marketing Town, Business Land Marketing Plan for Golden Years Deposit Accounts by Keith Inniss Research, Planning and Product Development Department Submitted in fulfilment of the requirements of the Integrative Project course of the Professional Marketing Program (Institute of Business Land) Academic Supervisor: Dr. K Marketing SAMPLE BANK LTD Marketing Plan for Golden Years Deposit Account Contents Executive Summary 2 1. Introduction 3 1.1 Background 3 1.2 Purpose and Objectives 3 2. Analysis

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    Essay Length: 4,365 Words / 18 Pages
    Submitted: March 28, 2012 Autor: Davey
  • McDonalds Marketing Strategies

    McDonalds Marketing Strategies

    Since the 1960’s McDonalds have lead the industry when it comes to customer driven marketing, however due to a slump in sales figures between 1995 and 2005 the fast food giant was forced to overhaul its marketing strategies in order to capture value from its customers and revive its brand loyalty. The main target segments for McDonalds are children, teenagers, and families with young children and have more recently been expended to include business people

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    Essay Length: 477 Words / 2 Pages
    Submitted: March 28, 2012 Autor: remlap88
  • Mktg 402 Marketing Strategy

    Mktg 402 Marketing Strategy

    MKTG 402 MARKETING STRATEGY CASE DISCUSSION QUESTIONS You are asked to write a case report (one per group) on one of the cases below. Please refer to the group lists to look up which case you are assigned to. Your report should not exceed 6 double spaced typewritten pages (12 points font). You may include up to 3 pages of exhibits if you prefer so. Below are some questions to guide your thinking. You are

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    Essay Length: 305 Words / 2 Pages
    Submitted: April 1, 2012 Autor: seranlu
  • Target Financial Analysis 2010

    Target Financial Analysis 2010

    Table of contents INTRODUCTION TARGET CORP ROIC VS. WACC TARGETCORPVS. INDUSTRY ROIC TARGETCORPVS. INDUSTRY REVENUE TREND TARGET CORP OPERATING EXPENSE VS. INDUSTRY OPERATING EXPENSE AS A PERCENT OF REVENUE TARGET CORP OPERATING PROFIT VS INDUSTRY OPERATING PROFIT AS A PERCENT OF REVENUE. TARGETCORP ECONOMIC MOAT CONCLUSION WORKS CITED Table of figures Figure 1 Target Corp ROIC vs WACC; Source: Mergent Online; Annual Studies. Figure 2 Target Corp vs. Industry ROIC; Source: Mergent Online; Annual Studies

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    Essay Length: 1,049 Words / 5 Pages
    Submitted: April 3, 2012 Autor: jikea4