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Last update: February 17, 2015
  • Market Failure -- Cash for Clunkers

    Market Failure -- Cash for Clunkers

    In 2009, amidst the economic turmoil still lingering from the recession that began the year prior, the United States Federal Government started a stimulus program called the Car Allowance Rebate System (CARS), more popularly known as "Cash for Clunkers". The idea was simple: offer $3,500-$4,000 rebates to consumers for trading in their older model, gas guzzling, environmentally unfriendly automobiles for new, more efficient models. The program was expected to give a much needed boost to

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    Essay Length: 2,190 Words / 9 Pages
    Submitted: August 20, 2012 Autor: moto
  • Marketing and Sales of McDonalds

    Marketing and Sales of McDonalds

    PROFILE: What started as a barbecue restaurant boomed into an international craze and became known worldwide as one of the top player in the fast food industry. This fast food restaurant called McDonalds. McDonalds started on May 15, 1940 where in 80% of its generated revenue came from hamburgers alone. Back then, its operations were developed to target young family. In 1945, Ray Kroc saw a potential for growth and was able to convince the

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    Essay Length: 1,171 Words / 5 Pages
    Submitted: August 20, 2012 Autor: andrey
  • Describe the Developments in Mobile Phone Services, and Assess the Impact of This Phenomenon on Society in Your Country

    Describe the Developments in Mobile Phone Services, and Assess the Impact of This Phenomenon on Society in Your Country

    The dramatic technical development of mobile devices and mobile technology offers more possibilities for lives. Due to its prominent mobility, flexibility and usability, mobile phones, on a massive scale, are regarded as necessities in everyday life. Being at the cutting edge of emerging technology, mobile phone services in China grow out of nothing and expand from small to big merely over the past decade. The booming of mobile phone services in Chinese market has given

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    Essay Length: 802 Words / 4 Pages
    Submitted: August 21, 2012 Autor: Antonio
  • Principles of Marketing

    Principles of Marketing

    BM 104/05 Principles of Marketing introduces the learner to the exciting world of modern marketing, which revolves around the delivery of value to the consumers of an organisation. You will be exposed to the underlying principles of managing profitable consumer relationships, developing internal and external partnerships and translating the marketing mix elements into effective marketing strategies. In order to do so, you are required to understand the marketplace and your consumers. This course exposes you

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    Essay Length: 434 Words / 2 Pages
    Submitted: August 21, 2012 Autor: jon
  • Marketing Case

    Marketing Case

    I ama proude to be with you earn knwoledge Literature review There is a wealth of literature dealing with the two main areas where supermarkets have affected the grocery shop and retail sector in developing countries: supermarkets choose, regulate, and tie their suppliers to a medium-term contract thorough their economies of scale. The SMERU Research institute (INDONESIA) in 2007, research on the impact on traditional market had been negative and usually follows the same style.

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    Essay Length: 511 Words / 3 Pages
    Submitted: August 21, 2012 Autor: moto
  • Customer Service

    Customer Service

    The customer I believe is the heart of every company's business structure. No matter the types of goods and / or services the organization provides, without the customer, that organization could never make any sales. Therefore; for a business to be successful and keep up with competition, it has to commit to meeting and exceeding customer's satisfaction. Companies need to provide customers with products and services that meet the customer's needs. Besides creating a product

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    Essay Length: 819 Words / 4 Pages
    Submitted: August 22, 2012 Autor: jon
  • Marketing Segmentations

    Marketing Segmentations

    Segmentation analysis What is segmentation? In the 19th centuries and to till the middle of the 20th centuries, companies wanted to reach the most consumers possible and there was and to do it they just have to mass-product it because there was so few companies that would be able to do it and so, fewer competition, that it was the perfect model to sell. Nowadays, the world and the vision on the product have changed,

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    Essay Length: 916 Words / 4 Pages
    Submitted: August 25, 2012 Autor: moto
  • Strategic Agility for Nokia

    Strategic Agility for Nokia

    Nokia As we know Nokia today, it had never been the same. Nokia, the present Finnish Giant, laid its humble roots in 1860 and gradually expanded into the business of forest products, rubber, generators and cable works. Entry into some of the business had resulted from diversification stemming from its emphasis on technology and innovation . Finally, Nokia dived into the Telecom Business. Nokia had acquired a handset maker in 1970, SEL in Germany &

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    Essay Length: 986 Words / 4 Pages
    Submitted: August 25, 2012 Autor: andrey
  • Pepsi Co and Quaker Oats Strategic Management

    Pepsi Co and Quaker Oats Strategic Management

    STRATEGIC MANAGEMENT CASE: 3 PEPSI CO AND QUAKER OATS Determine the present strategy (related, unrelated diversification, scope domestic or global for each division, what moves have been made recently to add new business, rationale underlying recent divestures, the nature of any efforts to capture strategic fits and create competitive advantage based on economies of scope and other resources) Present Strategy Roger Enrico the CEO of PepsiCo (1996-2001) got involved in restructuring PepsiCo's business portfolio. Company

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    Essay Length: 3,944 Words / 16 Pages
    Submitted: August 25, 2012 Autor: Antonio
  • Telecommunications Vs Information Services

    Telecommunications Vs Information Services

    Table of Contents Introduction …………………………………………………………………………………………………………3 Background…………………………………………………………………………………………………………..4 Recommendations………………………………………………………………………………………………..7 • User and ISP Cooperative (Option 1)………………………………………………………….7 • Website Accessibility Certification (Option 2)……………………………………………7 • Top-Level Domain Classification (Option 3)……………………………………………….8 Legal, Technical, and Regulatory Considerations………………………………………………….8 • Option 1……………………………………………………………………………………………………..9 • Option 2……………………………………………………………………………………………………..9 • Option3 …………………………………………………………………………………………………….10 Summary…………………………………………………………………………………………………………….11 Works Cited………………………………………………………………………………………………………..12 Introduction An ongoing topic for debate is how to create, implement, and enforce regulations for information services, more specifically…the internet. The Federal Communication Commission (FCC) is the Government appointed regulating body that

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    Essay Length: 2,618 Words / 11 Pages
    Submitted: August 26, 2012 Autor: moto
  • Production Plan for Riordan Manufacturing

    Production Plan for Riordan Manufacturing

    Production Plan for Riordan Manufacturing Dr. Riordan, a professor of chemistry opened his first business in 199l under the name of Riordan. Years later after becoming the leader in plastic Riordan changed the company's name to Riordan Manufacturing Inc. Riordan Manufacturing Inc. ensures that the products have high levels of precision; this has enabled Riordan Manufacturing Inc., to have an extensive pool of customers who (that) includes beverage manufacturers, aircraft manufacturers, and products for the

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    Essay Length: 1,106 Words / 5 Pages
    Submitted: August 27, 2012 Autor: Antonio
  • Pros and Cons of the Virginia Plan

    Pros and Cons of the Virginia Plan

    If the Virginia Plan had won ratification in 1787, it would not have provided a better governmental system and the U.S. would not be much better off today. The Virginia Plan gives a single political party the power to suppress minority rights and democratic responsiveness on both state and national level, and allow for tyranny of larger states over smaller ones. Large states would enjoy greater representation and power in the legislature, leading to a

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    Essay Length: 1,127 Words / 5 Pages
    Submitted: August 27, 2012 Autor: Kermit54
  • Riordan Manufacturing offshore Projects - Outsourcing Plan

    Riordan Manufacturing offshore Projects - Outsourcing Plan

    Riordan Manufacturing Offshore Projects Greg Lubinksy CIS Team Project Week II August 10, 2012 Professor Sandra McKelvey Abstract Review Riordan Manufacturing on the Virtual Organization portal. Prepare a list of all technology outsourcing projects that Riordan Manufacturing could potentially implement offshore. Due Day 7 Week III. Riordan Manufacturing Offshore Projects Riordan is a manufacturing company producing high tinsel strength plastic, and is listed as afortune 1000 company. The founder and chief executive officer wants to

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    Essay Length: 553 Words / 3 Pages
    Submitted: August 27, 2012 Autor: moto
  • The Market of Cars

    The Market of Cars

    When it comes to cars, drives are spoilt for choice with the wide spectrum of brands available. From low end brand like Chery qq from China, Proton from Malaysia to mid range brands like Nissan, Toyota, Honda from Japan and the rapidly emerging Kia, Hyundai from Korea as well as the luxury European brands like Mercedes Benz, BMW, Volvo, Saab etc. the car salesman has his work cut out for him in convincing the well

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    Essay Length: 255 Words / 2 Pages
    Submitted: August 30, 2012 Autor: jon
  • Report on Community Service "our Generation, Our Hope'

    Report on Community Service "our Generation, Our Hope'

    Report on Community Service “Our Generation, Our Hope’ SK. Tikolod Tambunan On the 20th April 2012, one event was held which is the Community Service at the SK Tikolod Tambunan with the theme, “Our Generation, Our Hope. The event was organized by 49 students which is us, come from BBA Marketing and BBA Economy semester 3 students. Our lecturer, Madam Cynthia and Miss Emyliana are present with us as an official attendant of this community

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    Essay Length: 347 Words / 2 Pages
    Submitted: September 2, 2012 Autor: muniraiman
  • Strategic Management

    Strategic Management

    Strategic management is essential for the global success of an organization. The “process requires competent individuals to insure its success” (Stahl & Grigsby pg7). Among those competent individuals there are key positions that “anticipate changes in the environment, customer, and competitors” (Stahl & Grigsby pg 7). The men and women who hold these key positions can, together, drive the company towards success or failure. As noted in the article, Strategizing as Lived Experience and Strategists’

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    Essay Length: 337 Words / 2 Pages
    Submitted: September 4, 2012 Autor: lnevans04
  • Sir Fries - Business Plan

    Sir Fries - Business Plan

    Sir Fries - Business Plan Mission Objective To promote the mass acceptability of potato fries as an alternative Filipino snack through a network of mobile foodcarts A brief Look Doctors recommend taking snacks throughout the day in addition to the normal three meals a day Common Filipino snacks normally include: Native Filipino delicacies (ricecakes, etc.), junkfood, Pasta, other party fare/finger foods, etc. French Fries are sold mostly by fastfood outlets as an "add-in" to a

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    Essay Length: 267 Words / 2 Pages
    Submitted: September 9, 2012 Autor: moto
  • Entry into a Foreign Market

    Entry into a Foreign Market

    1. Determine which institutional and risk factors Cameron must consider and whether they support entry or not. For a company such as Cameron International Corporation to enter Myanmar’s oil and gas industry to provide flow equipment and pressure control for land and sea oil rigs, it must understand the institutional environment. Institutional environment include political institutions; economic; and socio-cultural institutions. Politically, Myanmar is at a critical juncture. Newly elected President Thein Sein will attempt to

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    Essay Length: 2,297 Words / 10 Pages
    Submitted: September 9, 2012 Autor: edwardporras
  • Do Marketers Have the Ability to Control Our Desires

    Do Marketers Have the Ability to Control Our Desires

    Marketers do not have the ability to control our desires through effective marketing techniques. By taking into consideration demographics and psychographics marketers can successfully market products to their intended market segments thus increasing the desire for their product. People also often buy products for what they represent such as Victoria Secrets to look sexy. But the marketers do not know enough about everyone to manipulate them so they have to sell good quality products for

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    Essay Length: 275 Words / 2 Pages
    Submitted: September 10, 2012 Autor: cairoflashdodoo
  • Computer Applications in Marketing

    Computer Applications in Marketing

    College of Business Management e-Commerce and Marketing Specialization Course Syllabus Course Name: Computer Applications in Marketing Course Code: MKT 303 Course Pre-requisites: MGT 200, MKT 204 Credit hours: 3 Course Co-requisites: Course Status : Compulsory Course Description: The course represents an attempt to explore the potential of certain computerized statistical packages and programmes in summarizing, organizing, interpreting and analyzing marketing data, in addition to the use of a host of advanced statistical packages in predicting

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: September 11, 2012 Autor: asadz
  • Strategic Management of Technology

    Strategic Management of Technology

    TM583 Course Project: STRATEGIC MANAGEMENT OF TECHNOLOGY June 16, 2012 Section 1 - Strategy TCO F - Given an organizational and industry context identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization. Exide Technologies was founded by W.W. Gibbs in 1888 and was then called Electric Storage Battery Company. Gibbs purchased the ideas and patents of inventor Clement Payen to make the storage battery a commercial product. Gibbs

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    Essay Length: 2,669 Words / 11 Pages
    Submitted: September 11, 2012 Autor: Antonio
  • Human Service Professional

    Human Service Professional

    (The goal) This means that human service professionals are committed to helping people develop the necessary skills to become self-sufficient and function at their optimal level within society The chief goal of the human service professional is to support individuals as well as communities function at their maximum potential, overcoming personal and social barriers as effectively as possible in the major domains of living. human service professionals have helped make great strides in reducing prejudice

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    Essay Length: 343 Words / 2 Pages
    Submitted: September 12, 2012 Autor: papi1uno
  • Strategies Planning

    Strategies Planning

    Introduction This essay will assess the type of generic business level strategy used by Ecowash Mobile through an analysis of five academic papers. The essay will commence through a definition of a differentiation strategy. The essay will then look at the aspects of Ecowash Mobile that indicate that the company is deriving its competitive advantage from a differentiation strategy. The essay then looks at the relevance of the articles to Ecowash Mobile. This is followed

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    Essay Length: 375 Words / 2 Pages
    Submitted: September 12, 2012 Autor: aziztamimi
  • Service Vehicles Reservation/scheduling and Utilization

    Service Vehicles Reservation/scheduling and Utilization

    BRIEF HISTORY Land Bank of the Philippines is a government owned and controlled corporation with multiple branches and subsidies existing nationwide. The Zamboanga-based units of LBP consist of the ORH, Zamboanga Main Branch, Zamboanga Centro Branch, Zamboanga WMSU E.O., Zamboanga Lending Center, Agrarian Operations Center, Development Agriculture Center, Field Legal Services, and the Zamboanga Accounting Center, each to its own functions and operations which utilizes only three service vehicles for its daily traveling transactions as

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    Essay Length: 7,512 Words / 31 Pages
    Submitted: September 12, 2012 Autor: Antonio
  • Marketing Vodafone Recommendations

    Marketing Vodafone Recommendations

    Recommendations Requires more staff at the first point of contact More computer systems should be made available to test the internet speed Drinking water in the store should be made available Must keep more furniture for the customers to sit Recommendations 1) Researches indicate that acquiring new customers can cost five times more than the costs involved in satisfying and retaining current customers 9. Vodafone should start a customer loyalty program for its customers like

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    Essay Length: 876 Words / 4 Pages
    Submitted: September 13, 2012 Autor: Piyush123456789

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