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Last update: March 4, 2015
  • Alibaba Strategy Analysis

    Alibaba Strategy Analysis

    Question 1 Perform an internal analysis of Alibaba. Your analysis should be in-depth and should include all relevant techniques and models. (25marks) The vision of Jack Ma, lead founder and chairman of Alibaba Group, is to "connect Chinese companies to the world" and Alibaba's mission is to "make it easy to do business anywhere". With Jack Ma's vision, Alibaba Online was launched in December 1998 and served as a bulletin board for businesses to trade

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    Essay Length: 6,141 Words / 25 Pages
    Submitted: November 14, 2012 Autor: simba
  • Kim’s Pizza Playhouse - Marketing and Marketing Strategy

    Kim’s Pizza Playhouse - Marketing and Marketing Strategy

    Kim’s Pizza Playhouse wishes to open a business as a means to opening a pizzeria for entertainment purposes for both children and adults. Kim’s Pizza Playhouse will be located at 5678 Washington Drive in Montgomery, Alabama. The pizzas will be made by customers themselves, as the customers will be provided with a flavored crust they choose, next placing their toppings at their leisure, and lastly watching their pizzas being made via the “Pump It Up

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    Essay Length: 497 Words / 2 Pages
    Submitted: November 16, 2012 Autor: Shyshyne
  • Performance Goal Measurement Strategy

    Performance Goal Measurement Strategy

    Hotel Ole Performance/Goal Measurement Strategy Task Force #2 Executive Summary The following report defines the new method of how Hotel Ole will monitor and review the performance standards designed for the overall effectiveness of the organization. To effectively monitor and achieve the goals designed for the employee and overall organization, each department should implement the following: • Employee Performance Reviews—(revised and updated version attached) o Should be conducted—after probationary status, interim, and during end of

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    Essay Length: 945 Words / 4 Pages
    Submitted: November 18, 2012 Autor: viki
  • Recommendation for Further Improvement

    Recommendation for Further Improvement

    RECOMMENDATION FOR FURTHER IMPROVEMENT Based on the information provided about MLBAM’s highlighting and video streaming program, it is obvious that they have the competitive advantage with their unique video editing information system. There is little that MLBAM needs to do to improve their status among competitors. There is, however, ways to further increase their already extensive revenue. We recommend that MLBAM continue to use their technological advantages in order to work with streaming other sports

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    Essay Length: 331 Words / 2 Pages
    Submitted: November 19, 2012 Autor: luchie127
  • Haier Global Strategy

    Haier Global Strategy

    Haier Global Strategy BA 663 International Business Abstract This paper focuses on discussing the global strategy of Haier Group which is a famous multinational enterprise. Haier is China’s largest appliance maker and is the world’s 4th largest white goods manufacturer. Haier’s development includes three stages, notes as Brand Building, Diversification and Internationalization. In this paper, SWOT method is used to analyze the present strategy of Haier Group. Based on the present global strategy of Haier

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    Essay Length: 3,131 Words / 13 Pages
    Submitted: November 19, 2012 Autor: babff
  • Culture Differences Influence Strategy

    Culture Differences Influence Strategy

    My responsibility on this group is to make a profile for Malaysian culture.We know once decide to enter into other countries' markets,there exits many obstacles.So knowing the countries' is very necessary.Then after knowing the culture ,making planning entry strategies should be done.When we enter into this markets A lot of problems should be taken into the consideration.I mainly focus on the workforce problems.Looking for adaptable workforce is very important.At last try to get some preference

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    Essay Length: 1,255 Words / 6 Pages
    Submitted: November 21, 2012 Autor: miaoqing
  • Communication Strategies

    Communication Strategies

    Communication Strategies Communication Strategies Communication is the activity of conveying meaningful information. How that information is transmitted can come from several different means. Non-verbal, verbal, written and visual are just a few of the ways in which we communicate information to each other. As each person is different so is the way they communicate. Whether it is a gesture, hand shake, eye contact or a simple smile non-verbal communication is done with no words. This

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    Essay Length: 1,504 Words / 7 Pages
    Submitted: November 24, 2012 Autor: roxiblu
  • The Recommended Proposal

    The Recommended Proposal

    The Recommended Proposal According to our survey on the spot and the data analysis, we had selected several alternative buildings for the location of Citibank Zhuhai Branch. We recommend the Wealth-Commerce Building(WCB) as our first choice. WCB is located in the 88th of Haibin North Road in Xiangzhou, Zhuhai, a newly-built 28-floors office building. It’s on the letting phases and the building will be ready for decorating in the first quarter of next year, that

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    Essay Length: 605 Words / 3 Pages
    Submitted: November 25, 2012 Autor: Alice9107
  • President's Compensation Program Recommendation

    President's Compensation Program Recommendation

    You presented an inquiry as to whether or not it would be best to change our current CEO/President’s compensation program from the current salary stock option plan to equity share performance. After reading Martin Pretty’s recent article, “Where dividends top pay, CEOs tend to outperform,” in the October 17, 2012 issue of The Sydney Morning Herald, here is my evaluation of the pros and cons of changing our current CEO/President’s compensation program. Before I begin

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 27, 2012 Autor: blacklacklack
  • Economics and Strategy: Amazon

    Economics and Strategy: Amazon

    Interest in the Internet and its use as a marketing tool has been increasing exponentially (Peterson, Balasubramanian, & Bronnenberg, 1997) and continues to grow with the advancement of computer technology. Many people shop online because it is more convenient and efficient allowing them increased time to shop and compare prices with the added advantage of product reviews being readily accessible, influencing the client choice via other buyer's opinions. As these cyber trends evolve both nationally

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    Essay Length: 2,187 Words / 9 Pages
    Submitted: December 1, 2012 Autor: daoustj
  • Strategic Advantage Through Competitive Strategies and Information Technology

    Strategic Advantage Through Competitive Strategies and Information Technology

    Strategic Advantage Through Competitive Strategies And Information Technology Strategic Advantages Through Competitive Strategies And Information Technology Strategic Advantage is a broad term. I first tried to find what this meant through a Google search and much of what I got was the definition for military strategic advantage. The textbook goes into great detail of how companies can have strategic advantage through five competitive strategies, and the different ways businesses can employ IT into their business

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    Essay Length: 1,480 Words / 6 Pages
    Submitted: December 4, 2012 Autor: jon
  • Negotiation Strategy Article Analysis

    Negotiation Strategy Article Analysis

    Negotiation Strategy Article Analysis Negotiations and how they are conducted can drastically affect an individuals’ personal and professional future. The strategies employed for a negotiation can influence the outcome of a negotiation. Using two articles about different types of negotiation, the following will describe the negotiation processes for each situation, and compare and contrast how they could apply in a typical work setting (UOPX, 2012). Professor Lax Buys His Dream house The first article, “Professor

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    Essay Length: 974 Words / 4 Pages
    Submitted: December 4, 2012 Autor: cpocam
  • Smuckers Strategy Case

    Smuckers Strategy Case

    I. INTRODUCTION In 2010, J. M. Smucker Company (Smucker’s) is one of the major companies in the processed food industry across North America (USA, Canada and Mexico). Although Smucker’s historically operated as a producer of jams, jellies and preserves, with the rapid expansion in the last decade, it has transformed itself into a leading company in areas such as coffee, canned milk, oils, baking mixes, juices, beverages and frozen sandwich markets. As a family-run business,

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    Essay Length: 5,612 Words / 23 Pages
    Submitted: December 4, 2012 Autor: iphone104
  • Organizing to Implement Diversification Strategies

    Organizing to Implement Diversification Strategies

    Chapter 8 – Organizing to Implement Diversification Strategies • Know the 3 components of organizing to implement a strategy • Understand the difference between an M-Form versus a U-Form structure? • Know the 6 roles or components of an M-Form structure and be able to explain each • Understand the 3 major types of management controls in an M-Form structure Chapter 9 – Strategic Alliances • Know the 3 types of Alliances and how they

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    Essay Length: 391 Words / 2 Pages
    Submitted: December 4, 2012 Autor: rita
  • Nestle - What Type of Business Strategy? Should It Appropriate? Use 5-Forces Model to Analysis?

    Nestle - What Type of Business Strategy? Should It Appropriate? Use 5-Forces Model to Analysis?

    Nestle is commonly employing product differentiation strategy because nestle is focus on R&D to develop unique and exclusive products that can be extinct from other brand for example Nespresso, it is a home coffee machine that use its exclusive coffee capsules that other conventional espresso machine never had. Nestle recently spent a lot of money to set up a R&D department in China is a indicator that Nestle is aimed to develop exclusive product to

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    Essay Length: 514 Words / 3 Pages
    Submitted: December 4, 2012 Autor: anthonyson
  • The Business Strategy and Objectives of an Organisation

    The Business Strategy and Objectives of an Organisation

    Human Resource Management (HRM) is the function performed in organizations that facilitates the most effective use of people (employees) to achieve organizational and individual goals (Ivancevich 2010). This is why HRM practices should be designed to fit the business strategy and strategic objectives of an organization. HRM consists of numerous activities including equal employment opportunity (EEO) compliance, job analysis, human resource planning, recruitment, selection, motivation and orientation, performance evaluation and compensation, training and development, labour

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    Essay Length: 528 Words / 3 Pages
    Submitted: December 9, 2012 Autor: mariashepherd84
  • Employees Global Strategy

    Employees Global Strategy

    EMPLOYEES GLOBAL STRATEGY Employees have many challenges in today’s world business. They need security, friendly environment, extra rewards and wages, cooperative environment etc. Business is a world of competition. When employees are hired for jobs they have to suffer a very hard time of interviews, training, and hiring. Managers evaluate employees on the basis of their working efficiency. So, if employees are ready to accept all those challenges then they also demand for good salary

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    Essay Length: 828 Words / 4 Pages
    Submitted: December 11, 2012 Autor: anusree
  • Proton Preve Strategies

    Proton Preve Strategies

    PROTON PREVE STRATEGIES 1 Solution 1.1 Possible Solutions 1.1.1 New Innovations ways Additional worth supplementary options to reinforce the performance and sales of Proton Preve are in specializing in fuel potency, convenience and safety and action on the setting friendly vehicle. a) Increase Fuel Effiency Existing Proton Preve value is around RM59, 990.00 to RM72, 990.00 with engine capability of 1.6L CAMPRO Charged-Fuel Efficiency (CFE) engine economically. Despite satisfaction obtained with performance of Charged-Fuel Efficiency

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    Essay Length: 2,192 Words / 9 Pages
    Submitted: December 14, 2012 Autor: andrey
  • Ihrm Expatriate Failures - Strategy of Starbucks Management

    Ihrm Expatriate Failures - Strategy of Starbucks Management

    Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that

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    Essay Length: 2,769 Words / 12 Pages
    Submitted: December 14, 2012 Autor: mohamad
  • Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets In the case study article of Strategies that fit emerging markets written by Tarun, Krishna and Jayant, there are five points illustrated to state the important factors for multinational companies to form successful strategies to enter into emerging markets:  Political and social systems: like power distribution among city, state and central governments; whether there is independent judiciary; whether private property rights protected by law  Openness: foreign investments restrictions;

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    Essay Length: 1,799 Words / 8 Pages
    Submitted: December 18, 2012 Autor: danielchenkang
  • Strategy Marketing Management

    Strategy Marketing Management

    Strategy Marketing Management Group 3.3 Case Study --- Red Bull 1. Identify the critical marketing issues In recent years, energy drinks category is no longer popular as the volume share for it decreased dramatically. Meanwhile, Red Bull, the brand leader in the field of energy drinks, came across a variety of brand competitors selling the similar energy drinks. What kind of marketing strategies should Red Bull take while facing the difficult challenge for growth? 2.

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    Essay Length: 283 Words / 2 Pages
    Submitted: January 2, 2013 Autor: fangxin158711748
  • International Marketing - Marketing Strategies

    International Marketing - Marketing Strategies

    International Marketing Pre-Assignment Are French wines screwed? 1. What major issues do French wines face in protecting their brands against New World producers? There are a few major issues that the French wines face in protecting their brands against New World producers. The problem with French wine operators is that they don’t really know about the international market and they don’t invest in marketing. New World producers and French producers have a different approach to

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 6, 2013 Autor: naregordon
  • Virgin Managing Strategy

    Virgin Managing Strategy

    Cost leadership strategy The creation of a low cost basic no-frills airline is a perfect example of implementing this form of strategy. If you ever think of low-cost you realise that Virgin low running cost in order to provide low prices for customers. This is not easy to implement as it is necessary to cut costs at every opportunity in order to stay competitive and have a competitive advantage or edge over your rivals. Another

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    Essay Length: 504 Words / 3 Pages
    Submitted: January 8, 2013 Autor: rita
  • The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies Every business has one main objective, and that is to generate profitable income, after all increasing profits is the driving force behind innovations, inventions and growth. However, this does beg the question as to how money is generated. This has led many to question the marketing strategies that companies utilise, and the ethical standing of their promotions in today’s society. I will be exploring this moral ambiguity, off the

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: January 20, 2013 Autor: kav1234
  • Security Assessment and Recommendations

    Security Assessment and Recommendations

    Executive Summary The purpose of this report is to do a security assessment for Aircraft Solutions, an organization that designs and fabricates products and services for electronic, commercial, defense and aerospace companies, and to recommend solutions for any vulnerabilities that are discovered. During the course of the assessment, two such vulnerabilities were identified: a software vulnerability that identified a weak user verification system and a hardware vulnerability that included loss of data due to the

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: January 20, 2013 Autor: pooch2000

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