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Last update: February 13, 2015
  • Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration

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    Essay Length: 4,287 Words / 18 Pages
    Submitted: February 24, 2012 Autor: moto
  • McDonalds Marketing Strategies

    McDonalds Marketing Strategies

    Since the 1960’s McDonalds have lead the industry when it comes to customer driven marketing, however due to a slump in sales figures between 1995 and 2005 the fast food giant was forced to overhaul its marketing strategies in order to capture value from its customers and revive its brand loyalty. The main target segments for McDonalds are children, teenagers, and families with young children and have more recently been expended to include business people

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    Essay Length: 477 Words / 2 Pages
    Submitted: March 28, 2012 Autor: remlap88
  • Mktg 402 Marketing Strategy

    Mktg 402 Marketing Strategy

    MKTG 402 MARKETING STRATEGY CASE DISCUSSION QUESTIONS You are asked to write a case report (one per group) on one of the cases below. Please refer to the group lists to look up which case you are assigned to. Your report should not exceed 6 double spaced typewritten pages (12 points font). You may include up to 3 pages of exhibits if you prefer so. Below are some questions to guide your thinking. You are

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    Essay Length: 305 Words / 2 Pages
    Submitted: April 1, 2012 Autor: seranlu
  • Marketing Strategies and Future Development Plans of Splenda

    Marketing Strategies and Future Development Plans of Splenda

    Marketing Strategies and Future Development Plans of Splenda Splenda has experienced tremendous growth since it was first approved in 1998 and commercialised shortly afterwards in 1999, to become the outright leader of the artificial sweetener market and second in the global sugar/sweetener market (Splenda.com 2011). Unfortunately since attaining a peak of 70% in 2006-2007, the market share of Splenda has been fluctuating in the last years between 60-65% (Heller 2006). The major aim of the

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    Essay Length: 1,314 Words / 6 Pages
    Submitted: April 12, 2012 Autor: danbuffulo
  • Marketing Strategy

    Marketing Strategy

    1.0 Introduction The modern business more and more starts to be orientated in to the consumers. They take a crucial place in every organization business. Because of that the consumers start to be more demanding of the products that are offered to them. In that reason the competition between the different organizations starts to be more sophisticated. We see that the companies start to look more in to the consumer problems, needs and wants problems,

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    Essay Length: 2,003 Words / 9 Pages
    Submitted: May 11, 2012 Autor: teo1990
  • Nestle Malaysia Marketing Strategy Part 2

    Nestle Malaysia Marketing Strategy Part 2

    Results / Performance On behalf of the Board of Directors, I am pleased to present the Annual Report of Nestlé (Malaysia) Berhad for the fi nancial year ended 31 December 2008. The year under review will go down in our corporate history as one of the most trying we have seen in recent times. The levels of volatility and turmoil globally have not been experienced since the Great Depression and we are all clearly in

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    Essay Length: 291 Words / 2 Pages
    Submitted: June 4, 2012 Autor: ajoysempoi89
  • Marketing Strategy

    Marketing Strategy

    Project Introduction Field Project Title Convergence of products and features loading are widespread in consumer market (camera phones, print/scan/copy/fax machines etc.). When do people prefer converged products to dedicated products? Converged Products The definition of converged product is fairly straightforward from the project title. However we would like to explain it in a little more depth as the research would be based on this description/definition. The idea of a converged product is different from having

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: June 8, 2012 Autor: niraj_mod
  • Marketing Strategy Baby Diapers

    Marketing Strategy Baby Diapers

    Marketing Strategy Baby Diapers In most of asian countries, the usage of baby dipaers has been increasing in the last 10 years. But the product penetration is tsill under 60%, while in other developed countries, the baby diapers penetration already achieved 98%. The two important keys are education and purchasing power. One of the smart strategy that can be used as effective marketing strategy in asian countries is by educating the new moms to use

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    Essay Length: 312 Words / 2 Pages
    Submitted: August 13, 2012 Autor: rita
  • Windows 8 Marketing Strategy

    Windows 8 Marketing Strategy

    Microsoft is the biggest player in OS market which series of Windows which have being gone along with the PC’s development. Its new Windows product that is Windows 8 is going to be launched in this October. A marketing plan is designed for promoting the new product Microsoft windows 8 globally that will be detailed in this paper. In this article, the current situation of the Windows 8, including the brief introduction about the company

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    Essay Length: 957 Words / 4 Pages
    Submitted: August 15, 2012 Autor: bombydao
  • Marketing Strategy, Strategic Planning and Execution

    Marketing Strategy, Strategic Planning and Execution

    It seems logical that performance is maximised when a business produces a creative marketing strategy and achieves marketing strategy implementation effectiveness. This report will focus on introducing the concepts of marketing strategy, strategic planning and execution. Potential financial and other risks associated with poor management of these concepts will be briefly explored. Further to this, recent thinking and best practises will be covered. The report will close by identifying some of the common mistakes associated

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    Essay Length: 350 Words / 2 Pages
    Submitted: October 17, 2012 Autor: Mastersstudent
  • Kim’s Pizza Playhouse - Marketing and Marketing Strategy

    Kim’s Pizza Playhouse - Marketing and Marketing Strategy

    Kim’s Pizza Playhouse wishes to open a business as a means to opening a pizzeria for entertainment purposes for both children and adults. Kim’s Pizza Playhouse will be located at 5678 Washington Drive in Montgomery, Alabama. The pizzas will be made by customers themselves, as the customers will be provided with a flavored crust they choose, next placing their toppings at their leisure, and lastly watching their pizzas being made via the “Pump It Up

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    Essay Length: 497 Words / 2 Pages
    Submitted: November 16, 2012 Autor: Shyshyne
  • International Marketing - Marketing Strategies

    International Marketing - Marketing Strategies

    International Marketing Pre-Assignment Are French wines screwed? 1. What major issues do French wines face in protecting their brands against New World producers? There are a few major issues that the French wines face in protecting their brands against New World producers. The problem with French wine operators is that they don’t really know about the international market and they don’t invest in marketing. New World producers and French producers have a different approach to

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 6, 2013 Autor: naregordon
  • The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies Every business has one main objective, and that is to generate profitable income, after all increasing profits is the driving force behind innovations, inventions and growth. However, this does beg the question as to how money is generated. This has led many to question the marketing strategies that companies utilise, and the ethical standing of their promotions in today’s society. I will be exploring this moral ambiguity, off the

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: January 20, 2013 Autor: kav1234
  • Subway Marketing Strategy

    Subway Marketing Strategy

    1) Industry analysis a. Definition of the industry The industry is the fast food industry (“la restauration rapide”). I would define this industry as a mean of eating food where the aim is to eat quickly and to have the possibility to take away. It is often affordable. The most served food is Burgers, sandwiches, fries, soft drink but also hot dog, pizza, taco or sushi. The turnover of the market increased for 66% in

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: January 21, 2013 Autor: afreujojo
  • Three Marketing Strategies

    Three Marketing Strategies

    Three Marketing Strategies Russell Ponder AIU Online   Abstract One of the most challenging things in life is participating in an interview. It is a big challenge to stand out to a potential employer. One of the key things is to research about the company that you are applying to. I will be discussing three different marketing strategies for three different parts. I'll also be talking about the three different marketing opportunities and which ones

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    Essay Length: 662 Words / 3 Pages
    Submitted: January 27, 2013 Autor: thechad1130
  • Proper Marketing Strategies

    Proper Marketing Strategies

    Introduction This report evaluates many different aspects of starting an e-commerce business, more specifically, an e-auction website. In order to begin developing on this idea, research on other specialist e-auction websites had to be the first step. Carefully selecting a niche market area that suites certain required criteria had to be taken into consideration when making the decision. Proper marketing strategies and business models were analyzed during the process to ensure a stable and viable

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    Essay Length: 1,601 Words / 7 Pages
    Submitted: March 5, 2013 Autor: highmancubed
  • Marketing Strategy of L'oreal

    Marketing Strategy of L'oreal

    Case Analysis: A Role Play in Negotiating And Bargaining Skills - The ‘Ugli Orange’ Case Lessons Learnt The main aim of the two parties involved in this exercise was to win. The art of negotiation in an organization was a crucial aspect of this case study. To analyze and work out our own requirements in production and chalking out deals of strategic importance with the rivals were the lessons learnt from this tutorial exercise. This

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    Essay Length: 1,817 Words / 8 Pages
    Submitted: April 10, 2013 Autor: neeraja.1510
  • Airasia's Marketing Strategy

    Airasia's Marketing Strategy

    TABLE OF CONTENTS Page 1. Introduction 3 2. Background 3 3. Market analysis 4 3.1 Product 4 3.2 Price 4 3.3 Place 4 3.4 Promotion 5 3.5 People 5 3.6 Process 5 3.7 Physical evidence 6 4. Recommendation 6 4.1 Extended service 7 4.2 Vacation product 7 4.3 Mileage awards 7 4.4 Booking management 7 5. Conclusion 8 LIST OF REFERENCES 9 1: Introduction This essay, from the three keywords "navigation brand, the service, publicity"

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    Essay Length: 3,230 Words / 13 Pages
    Submitted: April 29, 2013 Autor: zcg111111
  • Marketing Case - the Development of the Organization’s Marketing Strategy and Tactics

    Marketing Case - the Development of the Organization’s Marketing Strategy and Tactics

    The term marketing means different things to different people. Many think of marketing as simply “selling or advertising.” Yes, selling and advertising are part of marketing, but it is much more. In the past marketing focused almost entirely on helping the seller sell. That is why many people still think of it as mostly selling, advertising, and distribution from the seller to the buyer. The marketing process can be divided into four factors called the

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: August 19, 2013 Autor: misslady
  • Rohm and Haas New Product Marketing Strategy

    Rohm and Haas New Product Marketing Strategy

    Case Analysis: Rohm and Haas (A) New Product Marketing Strategy 2013-09-20 Team 8 HYEJIN CHO, RENE GEORG GEPPERT, RISHABH MEHROTRA, LIAO SHAOSHENG, DAN WANG Problem Statement The market manager of Rohm and Haas' (R&H) Metalworking Fluids division is confronted with a poor market performance of R&H's newly introduced product, Kathon MWX. Kathon MWX was introduced in response to a customer request to provide an equally effective solution as R&H's well-established Kathon 886 MW, but targeted

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    Essay Length: 950 Words / 4 Pages
    Submitted: September 30, 2013 Autor: andrew
  • A New Product for Happiness and Its Marketing Strategy

    A New Product for Happiness and Its Marketing Strategy

    A New Product for Happiness and Its Marketing Strategy Definition of Happiness Happiness is a mental or emotional state of well-being , a state of physical or psychological demands being satisfied. Happiness is a positive or pleasant emotion which one would like it to last for a long time because of the contentment and intense joy in life. It may comes in different ways such as feeling comfortable, gaining inner peace, realization of self value

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    Essay Length: 3,904 Words / 16 Pages
    Submitted: October 11, 2013 Autor: trafalgar
  • What Is the Best Marketing Strategy for Rose Partyware?

    What Is the Best Marketing Strategy for Rose Partyware?

    What is the best marketing strategy for Rose Partyware? Rose Partyware largest retail customer has decide to create a private-label line of party goods, and want Rose manufacture it. Should Rose put the effort behind its own brand instead? To make a better marketing strategy for rose, I would suggest Tom to create its own brand. Three reasons can be used to prove that starting to build a new brand is important. First, it is

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    Essay Length: 294 Words / 2 Pages
    Submitted: October 30, 2013 Autor: Petoficc
  • Marketing Strategies

    Marketing Strategies

    Marketing Strategies Mission “To build trust among our customers through our performance and promotion” Marketing objective:  To be a leading outsourcer.  We would like to increase our customer service in the future by reducing the charges for the customers who frequently uses our service.  By the reduction of charges we would get more customers and it will increase our revenue as well as it increases our market growth. Financial objective:  To

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    Essay Length: 267 Words / 2 Pages
    Submitted: November 14, 2013 Autor: chithra
  • H&r Blocks Seasonal Marketing Strategy

    H&r Blocks Seasonal Marketing Strategy

    One of the organizations which I have worked for over the years has an incentive plan that perfectly aligns with their organizational objective in my opinion that of H&R Block. This alignment has helped H&R Block grow throughout the years into the organization they are today. “H&R Block is one of the world’s largest tax service providers, utilizing more than 100,000 highly trained tax professionals and having prepared more than 550 million tax returns worldwide

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    Essay Length: 402 Words / 2 Pages
    Submitted: December 15, 2013 Autor: Lux96
  • International Marketing Strategy

    International Marketing Strategy

    Table of Contents 1. Introduction: 2 1.1 Organization-Overview: 2 1.2 Marketing Mix: 3 2. Customer Responses: 4 2.1 Cognitive Response: 5 2.2 Affected Response: 7 2.3 Behavioural Response: 9 3. Conclusion: 11 REFERENCES: 13 1. Introduction: In the words of McDonald and Hawkins (2012), consumers’ behaviour is the study of group, individual and the organization and the process is select by the organization to select, secure and arrange of products and services to satisfy the

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    Essay Length: 3,165 Words / 13 Pages
    Submitted: February 23, 2014 Autor: xxnano8xx

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