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Last update: February 16, 2015
  • The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies Every business has one main objective, and that is to generate profitable income, after all increasing profits is the driving force behind innovations, inventions and growth. However, this does beg the question as to how money is generated. This has led many to question the marketing strategies that companies utilise, and the ethical standing of their promotions in today’s society. I will be exploring this moral ambiguity, off the

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: January 20, 2013 Autor: kav1234
  • Globalization

    Globalization

    In this article the author explains some of the changes he feels the world will foresee by the year 2025. Subjects that the author brings up include: wealth and power for different countries, resources such as food, energy, technology, and terrorism. I agree with the author when he states in the first paragraph of this article that we will be “almost unrecognizable in 2025.” Change is good for the good and change isn’t always going

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    Essay Length: 472 Words / 2 Pages
    Submitted: January 20, 2013 Autor: kuiperm774
  • Subway Marketing Strategy

    Subway Marketing Strategy

    1) Industry analysis a. Definition of the industry The industry is the fast food industry (“la restauration rapide”). I would define this industry as a mean of eating food where the aim is to eat quickly and to have the possibility to take away. It is often affordable. The most served food is Burgers, sandwiches, fries, soft drink but also hot dog, pizza, taco or sushi. The turnover of the market increased for 66% in

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: January 21, 2013 Autor: afreujojo
  • Sharp Strategy

    Sharp Strategy

    CASE STUDY Sharp are facing the financial problem with a net loss, as expected, up to Y450 bn this year. It’s not hard to see that the Sharp’s current strategy helps them solve some problem, but it also have some drawbacks that need to be fixed. Current Strategy. To solve funding problem, Sharp was right to mortgage its headquarters building , seek an investment from Hon Hai Precision Industry and extension of loan. Moreover, they

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    Essay Length: 1,033 Words / 5 Pages
    Submitted: January 21, 2013 Autor: bagolti
  • Ran Inc Global Marketing

    Ran Inc Global Marketing

    Global Marketing INTB 694W University of Redlands Dr. Xin Zhao Country Notebook China and Germany Summary RAN Inc. is 10 years old company that specialized in LED lighting. With our headquarter and manufacturing facility located in Riverside, California serving the Southern California market, we are looking to expand our LED business globally. In the last two years we have develop a new LED light product that will take our market beyond Southern California. The product

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    Essay Length: 602 Words / 3 Pages
    Submitted: January 22, 2013 Autor: calicubbear
  • Bus 475 - Integrated Business Topics - Conceptualizing a Business

    Bus 475 - Integrated Business Topics - Conceptualizing a Business

    Conceptualizing a Business BUS/4 Integrated Business Topics Introduction A mission statement has become an essential part of companies large or small as each set out to define who they are, what they do, and what sets them apart from everyone else. It defines their current business scope and what they do. The influence of current trends focusing on health and preserving our environment has lead businesses to show a greater social responsibility. Closely related is

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    Essay Length: 752 Words / 4 Pages
    Submitted: January 22, 2013 Autor: studentforfun
  • Essay in International Business

    Essay in International Business

    “Whatever recent developments have occurred in international trade theory, in reality, the competitiveness of a location reflects the availability of resources in that location” Discuss this statement in the light of contemporary patterns of world trade and in the light of contemporary theories of trade. Introduction International trade patterns have changed significantly over the last three decades. In the past, developed nations, such as the United States, Great Britain, France and Germany were leaders in

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    Essay Length: 365 Words / 2 Pages
    Submitted: January 23, 2013 Autor: Jastrzembska
  • Business Law

    Business Law

    Business Law Assignment 1 9.4) In discussing the case involving winkel against family health care P.C, it was noted that Dr loren Vranich entered into a written employment contract to hire Dennis winkel, there was an oral modification made to the agreed upon contract, which also made provisions for winkel to receive a higher salary and a profit sharing bonus. At this point, because both parties agreed on the details of the contract, it became

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    Essay Length: 982 Words / 4 Pages
    Submitted: January 27, 2013 Autor: everdave2003
  • Crafting and Executing Strategy

    Crafting and Executing Strategy

    Assume that you are a business owner or business professional, in a company and industry of your choice, responsible for creating and executing the company's strategic plan. 1. Develop an argument supporting the importance of a strategic plan for the success of the defined business. In today's difficult environment, organizations must deal with a broad range of environmental and market pressures. These stresses include competitive threats, production deadlines, quality control improvements, board development, customer service,

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: January 27, 2013 Autor: moto
  • Three Marketing Strategies

    Three Marketing Strategies

    Three Marketing Strategies Russell Ponder AIU Online   Abstract One of the most challenging things in life is participating in an interview. It is a big challenge to stand out to a potential employer. One of the key things is to research about the company that you are applying to. I will be discussing three different marketing strategies for three different parts. I'll also be talking about the three different marketing opportunities and which ones

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    Essay Length: 662 Words / 3 Pages
    Submitted: January 27, 2013 Autor: thechad1130
  • Market Entry Strategy for Himalya

    Market Entry Strategy for Himalya

    INTRODUCTION The Himalaya Drug Company has been in the market of phtyo-pharmaceuticals for animal healthcare for quite a few years now. As compared to most other organizations which are in the chemical products segment, Himalaya's products are created completely from natural products. They manufacture and export drugs for livestock, poultry, aquaculture, and domestic pets. As of today, the organization is expanding its market share within India and exports to over 82 countries. SITUATIONAL OVERVIEW We

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    Essay Length: 1,914 Words / 8 Pages
    Submitted: January 28, 2013 Autor: Antonio
  • Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper Upon completing the Multiple Pathways to Learning, I discovered which learning styles are a precise fit of who I am in the way that I learn. The learning styles that describe me the most are the logical-mathematical and interpersonal. I was pleasantly surprised at how well a simple assessment accurately describes who I am in a snapshot. I always had an idea about what my learning style would be but

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    Essay Length: 1,161 Words / 5 Pages
    Submitted: January 28, 2013 Autor: katniss
  • European Business Environment - Gms 692

    European Business Environment - Gms 692

      1  Introduction: Yes the European Business Environment is still a good place to invest and conduct business today. The European Union Economy is the world’s largest region as measured by assets managed, with $US 32.7 trillion vs. 27.1 trillion in North America.1 The European market, especially of England, Germany, and France is a highly profitable opportunity for many businesses to conduct business, and many companies strive to break into their market. The European Economy

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    Essay Length: 7,435 Words / 30 Pages
    Submitted: January 29, 2013 Autor: mshsamiha
  • Globalization of Performance Appraisals

    Globalization of Performance Appraisals

    Introduction Globalization has become the mainstream for many industries and with it comes the difficulties associated with social, political, environmental and cultural consequences. The purpose of this article is to help identify, through a review of literature, the "best practices" in performance appraisals within a globalized or multi-national corporation (MNC). In general, performance appraisals in MNC's are not unlike performance appraisals in any other organization. The area where the authors have chosen to focus, however,

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    Essay Length: 6,681 Words / 27 Pages
    Submitted: January 29, 2013 Autor: prophecy1103
  • The Business of Bagging Customers

    The Business of Bagging Customers

    The Business of Bagging Customers case study focuses on Coach Inc. and the strategic efforts of it's CEO Lew Frankfort. Frankfort determined through careful planning that to make the business a success they needed to find a differentiation strategy to compete with saturation of big names ( Gucci, Louis Vuitton and Prada) in the fashion industry. He recognized the need to take Coach to another level by declaring itself independent from the mother company Sara

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 30, 2013 Autor: vixen2222
  • Does the Firm Have an Enterprise Resource Planning System If So, How Is It Useful to the Organization’s Strategy?

    Does the Firm Have an Enterprise Resource Planning System If So, How Is It Useful to the Organization’s Strategy?

    Does the firm have an enterprise resource planning system if so, how is it useful to the organization’s strategy? Enterprise resource planning is a system which automates business process of a company. It gets the hold of the functional departments across the organization to improve the information and communication flow. EBay is a firm that uses this system. EBay is the world’s largest online marketplace with more than 100 million active users globally. On this

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    Essay Length: 301 Words / 2 Pages
    Submitted: January 31, 2013 Autor: jonjoematt
  • The Legal Responsibility of a Forensic Account While Providing Service to a Business

    The Legal Responsibility of a Forensic Account While Providing Service to a Business

    The legal Responsibility of a Forensic Account While Providing Service to a Business When you think of accountant, you don’t think of crimes fighters. Well, that’s exactly what a forensic accountant is. Forensic accountants are frequently engaged to review insurance claims for business interruptions or lost profits. Business interruptions (lost profits) insurance is intended to restore the claimants, not reward them with excess reimbursement. A forensic accountant role in a business interruption can be complex

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    Essay Length: 1,785 Words / 8 Pages
    Submitted: January 31, 2013 Autor: branch
  • Qnt 561 - Business Research Methods

    Qnt 561 - Business Research Methods

    Business Research Methods Part 1 QNT/561 November 26, 2012 Professor Joseph Hamel, PhD Business Research Methods Part 1 Team E has chosen Wal-Mart and will identify questions while analyzing, and describe the characteristics, such as independent and dependent variables, operational definitions. Team E will then determine the appropriate design while describing the characteristics. Organizational Dilemma One of the dilemma’s facing Wal-Mart in today’s economy is trying to assess the decision of opening its doors nine

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    Essay Length: 578 Words / 3 Pages
    Submitted: January 31, 2013 Autor: Rarequeen
  • Egyptair's Strategy

    Egyptair's Strategy

    Table of Contents EXECUTIVE SUMMARY 4 I. OVERVIEW OF THE AIRLINE INDUSTRY 5 A. HISTORY 5 B. FIVE FORCES INDUSTRY ANALYSIS 5 C. CUSTOMER PROFILES AND MAIN COMPETITORS 6 II. COMPANY PROFILE 9 A. COMPANY OVERVIEW 9 B. PESTEL ANALYSIS 10 III. SALES STRATEGY 14 A. INCREASE DISTRIBUTION VIA THE INTERNET AND REDUCE SALES OFFICES 14 B. EMPHASIZE AFTER-SALES SERVICES. 14 C. STAR ALLIANCE MEMBERSHIP. 14 IV. TECHNOLOGY STRATEGY 15 A. INTRODUCTION OF NEW AIRCRAFTS

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    Essay Length: 1,268 Words / 6 Pages
    Submitted: February 2, 2013 Autor: fullpeace
  • Business Law - Vranich V. Winkel

    Business Law - Vranich V. Winkel

    1. Vranich v. Winkel Dr. Loren Vranich ‘s company, Family Health Care, P.C. entered a written employment agreement with Dennis Winkel. The consideration was for annual salary, insurance benefits and other employment benefits. A few months later, an oral modification was made for a higher salary and a share of the profit. Winkel received the salary increase but not the profit sharing bonus. Should Winkel receive the profit-sharing? According to Cheeseman H.R. (2010), Winkel should

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    Essay Length: 965 Words / 4 Pages
    Submitted: February 2, 2013 Autor: tayebills
  • Business Analysis of Dell Inc

    Business Analysis of Dell Inc

    Business Analysis of Dell Inc. A Strategic Management Case Dell Inc. has been renowned for its name in desktop computer sales and its direct model of dealing with customers and suppliers to eradicate interference of intermediaries. The concept of direct model has provided Dell Inc. with competitive advantage in achieving cost leadership and visibility of customer demand. Also, Just in Time inventory system used by Dell Inc. helped them achieve cost reduction and pass it

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    Essay Length: 2,469 Words / 10 Pages
    Submitted: February 3, 2013 Autor: gr908
  • What Is Ethical Business and How Far Is It Possible to Be Ethical in a Highly Competitive, Globalised World?

    What Is Ethical Business and How Far Is It Possible to Be Ethical in a Highly Competitive, Globalised World?

    The financial crisis in 2008 is a perfect example of the consequence of businesses behaving unethically. Public perception is that the CEO’s of investment banks were blinded by greed, money and self-enrichment with all the consequences that entailed. Currently, oil prices are breaking new records and the world is in a new crisis. It is argued that capitalism brought wealth to the western world however economists say it is showing its limitations. Straus (2010) states

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: February 3, 2013 Autor: Schievje
  • Bus 642 - Business Research Methods and Tools - Stress in the Workplace

    Bus 642 - Business Research Methods and Tools - Stress in the Workplace

    Michael Wilson BUS642: Business Research Methods and Tools Stress in the Workplace Instructor Raj Singh January 28, 2013 Stress in the Workplace Introduction It is almost inevitable to experience stress in the workplace, regardless of what organization or industry an individual works in. Through history, the presence of stress has always been a reality that once must face in the workforce. However, with the current state of economy stress in the workplace is a growing

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    Essay Length: 855 Words / 4 Pages
    Submitted: February 4, 2013 Autor: Samuellt
  • Business Ethics

    Business Ethics

    Executive Summary In 1999, easyInternetcafe (EIC) began as a small internet cafe operation in the UK. EIC soon expanded into other global markets like the US and other European countries. EIC was flourishing and had earned numerous accolades for their innovation. Despite the accolades, EIC incurred losses amounting to £80 - £100 Million over 3 years. As a result, management decided to source out activities that were Issue Identification 1. Select suitable logistics provider -

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    Essay Length: 439 Words / 2 Pages
    Submitted: February 6, 2013 Autor: bronniesj
  • Financial Strategies Course Objectives

    Financial Strategies Course Objectives

    Pace University Lubin School of Business Financial Analysis & Policy Dr. Raymond H. Lopez FIN 689 Wednesday, 5:30-8:10 pm Spring 2013 Midtown Center, NY CRN#: 20448 914 422 416 rlopez@pace.edu Course Objectives The primary objective of this course is to provide an integrated approach to financial analysis from the perspective of company managements. Financial strategies and their implications for enhancing shareholder value will be analysed using the case method. Students will be able to utilize

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    Essay Length: 1,393 Words / 6 Pages
    Submitted: February 7, 2013 Autor: lxdexixi

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