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Last update: February 12, 2015
  • Computer Applications in Marketing

    Computer Applications in Marketing

    College of Business Management e-Commerce and Marketing Specialization Course Syllabus Course Name: Computer Applications in Marketing Course Code: MKT 303 Course Pre-requisites: MGT 200, MKT 204 Credit hours: 3 Course Co-requisites: Course Status : Compulsory Course Description: The course represents an attempt to explore the potential of certain computerized statistical packages and programmes in summarizing, organizing, interpreting and analyzing marketing data, in addition to the use of a host of advanced statistical packages in predicting

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: September 11, 2012 Autor: asadz
  • Lateral Thinking

    Lateral Thinking

    1. Laptop + Printer: We already know the importance of laptop these days which is an incremental innovation version of desktop computers to make it more portable and convenient. Moreover, we also require printer machines in our day to day work life, to print our work. If these two machines are combined together into one, then it will be more useful in terms of saving time as well as more convenient as one can immediately

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    Essay Length: 468 Words / 2 Pages
    Submitted: September 13, 2012 Autor: situpra
  • Thinking Outside the Box to Improve Infrastructure Project Supply Chain Network

    Thinking Outside the Box to Improve Infrastructure Project Supply Chain Network

    Thinking outside the box to improve infrastructure project supply chain network John Constance MSc in Project Management, University of Liverpool Introduction Infrastructure projects fail due to schedule and/or cost overruns and poor quality. Most times this overrun is due to poor supply chain networking. However, close engagement between infrastructure project teams and their network of suppliers can create possibilities to decrease costs of infrastructure project construction operations. Project managers must gain profits in infrastructure investment.

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    Essay Length: 873 Words / 4 Pages
    Submitted: October 6, 2012 Autor: andrew
  • Juno - Critical Analysis

    Juno - Critical Analysis

    Juno (Jason Reitman, 2007) was a blockbuster hit when it was released in fall of 2007 in theaters. The film stands out from the rest with its directive style that it partakes as a fresh comedy yet not a laugh out loud comedy but with a mellow vide. In the film the main character makes a choice between pro-life or pro choice deciding whether to keep the baby or not. Juno is a comedy that

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: October 9, 2012 Autor: punjabikisser
  • The Application of Activity-Based Costing to Marketing Costs in a Food Manufacturer

    The Application of Activity-Based Costing to Marketing Costs in a Food Manufacturer

    Purpose of the case: This case illustrates the application of Activity-based costing to marketing costs in a food manufacturer. While the purpose of analyzing product costs is to identify costs per unit of product, the purpose of analyzing marketing costs is to identify costs per customer or customer group. This case illustrates how cost drivers are identified and used to compare two separate customer groups based on the channels of distribution. These cost drivers could

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    Essay Length: 344 Words / 2 Pages
    Submitted: October 14, 2012 Autor: flounder
  • Six Sigma: Theory and Application

    Six Sigma: Theory and Application

    How does an organization use statistics to improve the quality of goods and services produced? What are the benefits and weaknesses to such statistical approaches in a business environment? Six Sigma is a business management strategy originally developed by Motorola. It can be used to improve quality by reducing the possibilities of variation in products and services through implementing steps to measure, analyze, improve and control work processes. While Six Sigma originated specifically within a

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: October 19, 2012 Autor: pink_tools
  • Critical Issues in Hrm

    Critical Issues in Hrm

    Organizations are continuously developing and growing which bring several challenges to human resources managers. Human Resources Managers will experience issues involving diversity, training, globalization, e-commerce, and every day ups and down changes of the business market. HR Managers must be prepared to handle these issues. This paper will look at critical issues affecting human resources management and effective ways to handle these issues. Global and Economic Changes To stay competitive more organizations are taking their

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    Essay Length: 742 Words / 3 Pages
    Submitted: October 19, 2012 Autor: hpearl73
  • Critical Analysis of Media - Star Trek and Crash

    Critical Analysis of Media - Star Trek and Crash

    Although the United States has gone through a history of events to overturn and mitigate the issue of racial discrimination, it still exists in today’s society. Throughout television shows and movies, there has been an evolution of the portrayal of minorities. Films such as Star Trek and Crash are now using different strategies and styles to represent racial normativity and stereotypes. Star Trek emphasizes on the ideological theme of normativity and future ideal by eliminating

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    Essay Length: 510 Words / 3 Pages
    Submitted: November 7, 2012 Autor: Melc0719
  • Adolescent Brain Development and Changes in Behavior and Thinking

    Adolescent Brain Development and Changes in Behavior and Thinking

    Running head: ADOLESCENT BRAIN DEVELOPMENT 1 Adolescent Brain Development and Changes in Behavior and Thinking Emma Goodspeed Rivier University Adolescent Brain Development and Changes in Behavior and Thinking Many people in today's society are becoming fascinated with adolescent brain development. It is being discovered more and more every day that adolescent brains change functionally and structurally (Steinberg 2012, 67). It is becoming clearer to scientists why adolescents do the things they do. Due to localization

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    Essay Length: 1,427 Words / 6 Pages
    Submitted: November 12, 2012 Autor: rita
  • We Should Cherish Our Children's Freedom to Think

    We Should Cherish Our Children's Freedom to Think

    "We Should Cherish Our Children's Freedom to Think", an article which was written by Kie Ho, is grounded in the opinion that American education is a saving grace. The author argues that freedom, which is omitted as the center of the quality of education in the U.S. is most essential. He believes although public education in the U.S. is not perfect, it still a great deal better than any others. In order to support his

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    Essay Length: 711 Words / 3 Pages
    Submitted: November 26, 2012 Autor: andrew
  • Skilled Incompetence/betrayer of Culture - Why M. Butterfly Receives Criticism in Asian Community

    Skilled Incompetence/betrayer of Culture - Why M. Butterfly Receives Criticism in Asian Community

    Skilled Incompetence/Betrayer of Culture ---Why M. Butterfly receives criticism in Asian Community M. Butterfly is an epoch-making work which strongly voices against stereotypes towards the Oriental and their culture. The great play breaks the weak and feudal image of the Oriental while portraying a ridiculous spy story, or, love story. Yet pitifully, maybe there's some skilled incompetent content so that some Asian readers got annoyed rather than pleased. Two types of content may turn out

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    Essay Length: 524 Words / 3 Pages
    Submitted: November 28, 2012 Autor: peter
  • Critically Appraise Why United Kingdom Human Resource Managers in the Twenty First Century Should Consider Strategic Resourcing in Their Resource Planning Activities.

    Critically Appraise Why United Kingdom Human Resource Managers in the Twenty First Century Should Consider Strategic Resourcing in Their Resource Planning Activities.

    “Wooldridge produced a special report for the Economist with a subheading ‘Talent has become the world’s most sought after commodity’.” (Wooldridge, A. 2006:3) The word has changed, but not everyone has realized it. For last decade conditions of success of the companies in the market have undergone serious changes. The most important strategy for organisations now is selection and development of personnel. Human Resource managers help to generate strategy for personnel and to find excellent

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    Essay Length: 1,354 Words / 6 Pages
    Submitted: November 29, 2012 Autor: nadiyakz
  • Mgmt 250 D - Thinking on Your Feet

    Mgmt 250 D - Thinking on Your Feet

    MGMT 250D: Thinking on Your Feet Final Paper Executive Summary Although it feels like a far distant memory, Racial Discrimination unfortunately still exists in the world today. The daunting thing about racial discrimination is that it not only cause feelings of depress and discouragement to its victims at the moment, but it also casts shadows of doubt and fear on the victims' minds in the future. Fortunately, people are capable to learn from past mistakes

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    Essay Length: 2,760 Words / 12 Pages
    Submitted: December 7, 2012 Autor: rita
  • Do Great Minds Really Think Alike?

    Do Great Minds Really Think Alike?

    Do Great Minds Really Think Alike? When we think about a group, we think about a weekly book club discussing its latest romantic novel of choice, a group meeting to discuss a child’s grades in school, or even a group of people on jury duty contemplating a major decision. But what we don’t realize as well is groups are families, friends and co-workers. On a daily basis in life, groups of people are influencing on

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    Essay Length: 1,026 Words / 5 Pages
    Submitted: December 9, 2012 Autor: BrittanyBrooks1
  • Critical Bibliography

    Critical Bibliography

    Self-reflections: essays by Munakata contained a minor amount of factual information on the meanings of several words used to describe wood block printing. I found this provided just the right amount to draw the reader into the piece as well as providing a quick informative language lesson which helped the reader understand the rest of the essay, whilst not being too over whelming to comprehend. Mostly the rest of the piece is based on Munakatas

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    Essay Length: 1,413 Words / 6 Pages
    Submitted: December 12, 2012 Autor: nualab89
  • Sustainable Tourism Critical Review

    Sustainable Tourism Critical Review

    The following paper is a critical review of four articles from the Journals of Sustainable Tourism. The four articles from the April issue of the 2010 edition focus on the challenges that face the tourism industry in its attempt to improve its understanding of climate change, manage the problems it faces and propose important ways to move forward. This paper will critically review, analyse and discuss each of the four articles. In the first article,

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: December 25, 2012 Autor: deal.with.it
  • Critical Lens

    Critical Lens

    Some schools around the country and rest of the world have a strict dress code policy. A common issue amongst all schools lately is the topic of whether a dress code should be implemented or not. Having a dress code would do a lot of good to a school environment because it would help stop bullying and make students primary focus on academics. There are different styles of dress codes, such as some prohibited items

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    Essay Length: 916 Words / 4 Pages
    Submitted: January 8, 2013 Autor: justinhur
  • Crtical Thinking

    Crtical Thinking

    Genetics is proving to be an area that is shedding a great deal of light on psychology. Genetics is indeed important. As children, how many of us were told we looked or acted just like our father or mother? Identical twins have shed even more light on the role of genetics. Consider the famous case of the "Jim twins." James Lewis and James Springer were born identical twins and then adopted out to different families

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    Essay Length: 305 Words / 2 Pages
    Submitted: January 12, 2013 Autor: Sarahmhmd
  • Do You Think Government officials in Developing Countries Such as Russia, China, and India Welcome McDonald's? Do Consumers in These Countries Welcome McDonald's? Why or Why Not?

    Do You Think Government officials in Developing Countries Such as Russia, China, and India Welcome McDonald's? Do Consumers in These Countries Welcome McDonald's? Why or Why Not?

    the price, the average price of Big Mac in the United States is $3.54. Globalization involves developing marketing strategies as though the world is a single entity, marketing standardized products in the same way everywhere. Globalised organizations employ standardized products, promotional campaigns, prices and distribution channels for all markets. Brand name, product characteristics, packaging and labeling are the easiest of the marketing mix variables to standardize. One of the aims of McDonald's is to create

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    Essay Length: 423 Words / 2 Pages
    Submitted: January 15, 2013 Autor: simba
  • Sindbad the Sailor's Innovative Thinking

    Sindbad the Sailor's Innovative Thinking

    Innovative Thinking "The world we have created is a product of our thinking (Einstein); it cannot be changed without changing our thinking." Thinking yields to production, and the more intellectual the thought, the more enhanced the product becomes. This concept of thinking equaling creation is explained in "The Seven Voyages of Sindbad the Sailor" in The Arabian Nights, a collection of stories, edited by George Stade. Although Sindbad encounters perilous circumstances on his voyages, light

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    Essay Length: 869 Words / 4 Pages
    Submitted: January 20, 2013 Autor: moto
  • Critical Evaluations

    Critical Evaluations

    Critical evaluation is defined as "an active, thoughtful examination of what you read, hear and see." The purpose of a critical evaluation is to determine whether or not the author's views are accurate or inaccurate. Not falling victim to manipulation and deception are the results of critically evaluations. Critical evaluations are mostly needed when the work is intended to persuade the reader. Many distinctions have to be made in order for a critical evaluation to

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    Essay Length: 520 Words / 3 Pages
    Submitted: January 27, 2013 Autor: lani30
  • Wishful Thinking

    Wishful Thinking

    Summary: This speech is suitable for motivating an audience to use their own power to make a success of their lives. All of us at some time or other have wished for a secret genie or a fairy Godmother. We would like to rub the magic lamp and have the genie of our wishes appears. Who hasn't as some time wished that scenario a part of their lives? Most of us though have dismissed such

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    Essay Length: 1,797 Words / 8 Pages
    Submitted: February 3, 2013 Autor: carol
  • Comparison Between Formalism, Structuralism and New Criticism

    Comparison Between Formalism, Structuralism and New Criticism

    Comparison between the Three Schools Literary criticism is a method of analyzing literature by explaining the literary work to the readers. Over the course of many centuries, humanity has developed many different means of attaining that explanation. This essay will seek to compare and contrast the values and tenets of Formalism, New Criticism and Structuralism. "New" criticism involves the actual analysis of the words and structure in literature. In high school, most students learned the

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    Essay Length: 606 Words / 3 Pages
    Submitted: February 8, 2013 Autor: DinaHaris
  • Critically Evaluate the Possible Effects of the Phenomenon Known as Global Warming and Suggest Possible Responses to Them

    Critically Evaluate the Possible Effects of the Phenomenon Known as Global Warming and Suggest Possible Responses to Them

    Critically evaluate the possible effects of the phenomenon known as global warming and suggest possible responses to them Global warming is defined as the general increase in the world’s atmospheric temperature thought to be cause by both Human and physical factors. The potential effects of climate change poses threats to the economy, health, and communities in diverse ways; and scientist warn that if we do not aggressively curb climate change now, the results will be

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    Essay Length: 1,497 Words / 6 Pages
    Submitted: February 18, 2013 Autor: jordan66666
  • Achieve a Critical Business Objective

    Achieve a Critical Business Objective

    Failing to achieve a critical business objective that requires large-scale mobilization and deployment of any company resources can be disastrous. When dealing with such an interdisciplinary venture, success can be achieved only through centralized management and careful coordination of all involved projects, with a specific focus on communications and risk management. Therefore, if enterprise-wide PMO is to thrive in an increasingly complex and competitive IT environment, it must develop the skills to efficiently and effectively

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 20, 2013 Autor: JCurley

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